Outbound Operations Specialist

il y a 1 semaine


Brussels, Belgique Optimy Temps plein

About the CompanyOptimy is a B2B SaaS platform helping large organizations manage and measure their social impact (grants, sponsorships, corporate volunteering, and CSR programs). Our customers are large enterprises (1,000+ employees) across Europe and North America.As we scale our go-to-market motion, we are strengthening our modern outbound engine: data-driven, well-segmented, personalized, and tightly aligned with Sales and Marketing.About the RoleWe are looking for a Outbound Operations Specialist to own and continuously improve Optimy's outbound execution. This role sits in our Lead Generation Department, at the intersection of Marketing, Revenue Operations, and Sales, with a strong focus on lead quality, relevance, and handover readiness.Key Responsibilities1. Contact SourcingMonitor, organize, and continuously improve the sourcing of relevant contacts in large enterprises (1,000+ employees).Build and maintain structured contact lists by: — Account segment — Segment / seniority level / role — Use case (grants, sponsorships, volunteering, CSR, etc.)Work with tools such as LinkedIn Sales Navigator, data enrichment platforms, and HubSpot to ensure data accuracy and relevance.2. Outbound Outreach & SequenceExecute outbound campaigns through multi-channel sequences (email, LinkedIn, light calling where relevant).Personalize outreach based on: — Role and responsibilities — Industry and company context — Known pain points related to social impact managementContinuously test and optimize messaging, sequences, and timing.3. Reply Management & Follow-UpMonitor replies across all outbound channels.Handle first-level follow-ups: — Answer basic questions — Re-engage interested but not ready prospects — Disqualify irrelevant or out-of-scope responsesEnsure timely and professional responses aligned with Optimy's brand voice.4. Lead Qualification & Quality ControlDouble-check lead quality and pertinence before handover: — Company size and fit — Role relevance and seniority — Use case alignmentApply clear qualification criteria (defined with Sales and Marketing).Maintain clean CRM data and clear qualification notes in HubSpot.5. Sales Handover PreparationPrepare high-quality handovers to Sales: — Context of outreach — Prospect interest and pain points — Suggested next stepsEnsure smooth transitions from outbound to Sales pipeline stages.Act as a quality gate to protect Sales time and focus.6. Tools, Reporting & Process ImprovementWork primarily in HubSpot (CRM, sequences, properties, workflows).Use and connect complementary outbound tools (e.g. Sales Navigator, enrichment tools, sequencing platforms).Track and analyze outbound performance: — Reply rates — Positive response rates — Lead-to-opportunity contributionProactively suggest improvements to outbound processes and tooling.Required Experience & SkillsMust-Have2–5+ years of experience in B2B outbound marketing or sales development, ideally in SaaS.Strong hands-on experience with HubSpot (CRM, sequences, contact management).Proven ability to source and qualify contacts in enterprise accounts.Experience with modern outbound tools (e.g. LinkedIn Sales Navigator, enrichment and sequencing platforms).Excellent written communication skills in English (French and German are a plus).Strong attention to detail and data quality.Nice-to-HaveExperience selling or marketing to large enterprises (1,000+ employees).Familiarity with CSR, sustainability, social impact, or non-financial reporting domains.Experience working closely with RevOps or GTM teams.What We're Looking ForA structured and analytical mindset: you care about why something works, not just doing more.High standards for lead quality and relevance.Comfortable operating autonomously.Curious, proactive, and eager to improve outbound practices continuously.What We OfferA strategic outbound role with real impact on Optimy's growth.Close collaboration with Marketing, Sales, and RevOps.Modern tooling and a data-driven GTM approach.Flexible working environment and international exposure.Competitive compensation based on experience.



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