International Marketing Specialist Bread
il y a 3 semaines
As International Marketing Specialist Bread, you will be responsible for executing & supporting LLBG’s short- and midterm Bread strategy. All of this with the objective of maximizing country, channel, and customer value creation next to consumer appeal, and thereby driving sustainable top and bottom-line growth for LLBG.
The International Marketing Specialist Bread will report into the International Product & Brand Manager Bread and be part of the International Marketing team within Business Unit Frozen.
The function
- Develop and implement the Go-To-Market strategy to drive Sweet Bakery category growth across markets, including GTM toolkits, trade materials, and POS materials.
- Prepare clear briefings for external agencies and coordinate photoshoots with internal and external stakeholders.
- Support the International Key Account team with impactful marketing concepts and materials.
- Lead the international "Cut the Tail" process by aligning with stakeholders and managing the phase-out of non-commercial SKUs.
- Contribute to the international branding of Panesco & DonutWorryBeHappy (B2C & B2B), including brand toolkits, trade catalogues, and communication plans.
- Translate the B2B2C communication strategy into an effective marketing approach and oversee its execution.
Your profile
- Master’s degree, preferably in marketing, economics, management.
- 2-3 years of experience in commercial roles; sales, trade/product marketing, category management.
- Entrepreneurial & hands-on mindset, with the ability to drive projects forward inclusively.
- Strong business acumen & project management skills, capable of translating strategy into action.
- Passion for bakery products & eagerness to build deep category expertise.
- Fluent in English, with excellent communication and relationship-building abilities.
Our offer
- You will join an international family business with a strong long-term vision, where more than 5,000 enthusiastic colleagues work together, driven by five strong values.
- We invest in a happy work environment through various sports and team events.
- You can literally taste our passion every day through our fresh and innovative top-quality products.
- You will contribute to building a better world, as sustainability is high on our company’s agenda.
- You will have the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in becoming the best version of yourself.
- A competitive financial package, including one day of remote work, meal vouchers, hospitalization insurance, group insurance, a company car, and 10 extra vacation days on top of the statutory leave.
- You will have the space to roll up your sleeves, take initiative, and truly make a difference.
About LLBG
La Lorraine Bakery Group (LLBG) is an international family-owned company headquartered in Belgium with more than 85 years of experience in the milling and bakery sector. More than 5,000 passionate employees produce and sell high-quality bakery products to consumers, retailers, and foodservice professionals in over 35 countries every day. They do so with respect for people, product, and planet, because at LLBG we want our company and our people to grow in a sustainable way.
"It's great to work with products that make people happy."
Nele - Category Manager at LLBG
Take a look inside Marketing & CommunicationsYou will support in research domains when required on B2C/B international research projects on concepts, brands, innovations to support our growth ambitions.
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