Sales Director, Belgium

Are you a commercial leader with deep knowledge of the Belgian B2B landscape and a strategic mindset for building markets? Do you thrive in roles where you set direction, elevate teams, and engage directly with key strategic customers? If so, you may be Penneo’s next Sales Director for Belgium, based in our Gent office. About Penneo At Penneo, we build technology that helps businesses operate in an increasingly complex world. What began as a digital signing solution in Copenhagen has grown into a trust platform built on secure, future-proof infrastructure that helps regulated companies optimise and automate critical business processes. As digital regulations and AI‑driven fraud threats evolve, our mission to help organisations operate securely and compliantly has never been more relevant. Your role & impact We’re looking for a Sales Director to own and accelerate Penneo’s commercial success in Belgium. This role combines strategic leadership with selective hands‑on engagement: you will shape the market approach, lead and develop our experienced sales team, and build high‑value relationships with strategic prospects and partners. You will be responsible for driving market penetration, strengthening our position in core verticals, and establishing Penneo as the leading trusted service provider and signing solution for regulated businesses in Belgium. You report directly to our Chief Revenue Officer (CRO) and play a key role in Penneo’s international growth journey. This role is based in our Gent office. Local presence is important, but we operate with a hybrid setup. What you'll be doing: Lead, develop, and inspire our Belgian sales team, creating a culture of high performance, accountability, and collaboration. Set and execute the regional commercial strategy, ensuring strong market penetration and growth. Build and nurture strategic relationships with enterprise prospects, partners, and key stakeholders. Act as a player‑coach — leading by example through selective involvement in high‑impact deals. Ensure strong pipeline and forecasting discipline, enabling predictable, scalable revenue growth. Collaborate cross‑functionally with Marketing, Product, Revenue Operations and Customer teams to ensure a smooth, unified customer journey. Represent Penneo in the Belgian market at events, in networks, and with industry associations. What makes you a great match? Proven experience leading and developing B2B sales teams in the Belgian market (Flanders experience is a strong plus). A strong track record selling SaaS or other complex technology solutions to mid‑market or enterprise customers. The ability to define, communicate, and execute a clear commercial strategy. Deep knowledge of the Belgian business ecosystem and strong senior‑networking skills. A player‑coach mindset: equally comfortable leading from the front and empowering others to execute. A passion for building culture and elevating performance through coaching. A natural tech savviness and interest in emerging technologies and AI. Full professional proficiency in Dutch, French, and English. What's in it for you? It’s an exciting time to join Penneo. Our Belgian operation is established, respected, and ready for its next stage of growth, and you’ll be the one shaping that journey. You’ll have autonomy, influence, and a strong local team behind you Don't wait to apply We run a thorough yet efficient process focused equally on professional and cultural fit, and we welcome your questions along the way. We look forward to hearing from you EEO Statement Penneo is an equal‑opportunity employer. All aspects of employment, hiring, and promotion are based on merit and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity, or expression. Please be aware that if hired, as part of our background check, we require a copy of your criminal record. We do that to ensure that we remain a trusted service provider and partner as well as to comply with relevant compliance requirements such as ISO27001. Key Details Seniority level: Director Employment type: Full‑time Job function: Sales, Business Development, and Consulting Industries: Software Development, IT System Custom Software Development, and IT System Data Services #J-18808-Ljbffr