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Customer Journey Expert Digital Services
il y a 2 semaines
Brussels, Belgique ING Temps plein**Customer Journey Expert Digital Services (CJE)** (15/16) **Brussels, 100% fixed contract** **We redefine banking. How about you?** There has never been a more interesting time to work at ING. We’re on a journey that is centered around our customers, powered by technology and driven by smart, determined people. All working to empower our customers to...
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Customer Journey Expert for Customer Data
il y a 1 semaine
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Freelance Part time Marketing Coordinator
il y a 3 semaines
Brussels, Belgique Career Moves Group I B CorpTM Temps pleinJob : Freelance Marketing Coordinator ( Digital Product Marketing ) - Part time 2/3 days per week ( remote with some meet up's needed )Location : Belgium, Europe ( must be based in Belgium ) Salary : up to 450 Euro's per dayStart : ASAPDuration : No fixed end dateFluent English speakingFreelance Marketing Specialist – Belgium (Remote/Hybrid)We are seeking...
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Freelance Part time Marketing Coordinator
il y a 3 semaines
Brussels, Belgique Career Moves Group I B Corp Temps pleinJob : Freelance Marketing Coordinator ( Digital Product Marketing ) - Part time 2/3 days per week ( remote with some meet up's needed )Location : Belgium, Europe ( must be based in Belgium ) Salary : up to 450 Euro's per dayStart : ASAPDuration : No fixed end dateFluent English speakingFreelance Marketing Specialist – Belgium (Remote/Hybrid)We are seeking...
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Senior Business Analyst
il y a 6 jours
Brussels, Brussels Region, BRU, Belgique Vivid Resourcing Travail à distance Temps plein**Senior Business Analyst (Payments Implementation - App & Web Focus) – Freelance** We are seeking a Senior Business Analyst to join a customer in the financial services sector for a long-term freelance mission. The consultant will support a range of ongoing digital projects focused on mobile applications and web platforms, with particular emphasis on the...
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Customer Journey
il y a 6 jours
Brussels, BRU, Belgique Belfius Temps pleinBelfius Bank Marketing & Communication Brussel Permanent ReBel is vandaag Belfius’ digitale investeringsplatform. Morgen wordt het veel meer: een complete dagelijkse bank- en brokerage-aanbieding, 100% autonoom, digitaal, eenvoudig en hypercompetitief — een echte acquisitiemotor voor de Groep en België’s geloofwaardige alternatief voor...
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Freelance Learning
il y a 1 semaine
Brussels, Belgique Balance HR Temps plein**ORGANIZATION**: - Energy sector - Dynamic environment and growing company **YOUR ROLE**: - You collaborate with the business to identify skill gaps and design engaging learning activities. - You assist employees in advancing their skills and knowledge. - You support communication and change management efforts related to these learning journeys within...
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Commercial Freelance
il y a 1 semaine
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Customer Journey Expert
il y a 6 jours
Brussels, Brussels Region, BRU, Belgique ING Hubs Philippines Temps plein**Ready for Your Next Challenge? Join Us as a Customer Journey Expert - Conversion Manager for Digital Private Individual Onboarding!** **Job Level:** 16 **Team:** Daily banking - Private Individual Onboarding **Why This Role Is Exciting** - You’ll be the driving force behind maximizing conversion across ING’s digital onboarding flows for...
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Senior Customer Journey Expert
il y a 1 semaine
Brussels, Belgique ING Temps pleinSr. Customer Journey Expert - Payments **Brussels, function level 16** **Your role & work environment** As a CJE being part of the Payments Tribe - Payments, it is your responsibility to ensure that the customer experience is smart, personalized and seamless with digital and user friendly processes taking all requirements and hazards into consideration....
Freelance Digital Journey
il y a 1 jour
For one of our clients, a large organization active in a complex, digital-first environment, we are looking for an Optichannel Strategist & Digital Journey / CRO Expert.Integrated within a Digital Marketing Strategy team, this role focuses on designing, optimizing, and scaling seamless customer journeys across digital and offline touchpoints. Acting as both the voice of the customer and a strategic partner for internal stakeholders, you will ensure consistent brand experiences, strong conversion performance, and data-driven growth.This role combines strategic vision, analytical depth, and hands-on optimization to support engagement, retention, and business impact.ResponsibilitiesOptichannel Strategy & Experience DesignDevelop and maintain a holistic optichannel strategy across web, mobile, social, email, paid media, offline, and emerging channelsTranslate business and marketing objectives into funnel-based channel plansDefine channel orchestration: right message, right channel, right moment, right audiencePartner with marketing strategists, SEO/GEO experts, and channel owners to align audience strategy and messaging depthAct as a strategic advisor to marketing teams and co-own the digital channel framework and standardsDigital Journey Mapping & OptimizationCreate and evolve end-to-end digital journey maps (acquisition, onboarding, engagement, retention)Identify friction points, drop-offs, and optimization opportunitiesCollaborate with UX, IT, and marketing teams to improve flows, interfaces, and interactionsEnsure journey design aligns with brand narrative and performance objectivesConversion Rate Optimization (CRO)Lead CRO initiatives across websites, landing pages, funnels, forms, and mobile experiencesDefine hypotheses and run A/B and multivariate testsAnalyze user behavior using tools such as Adobe Analytics, ContentSquare, heatmaps, and session recordingsTranslate insights into actionable improvements and work with designers and developers on implementationAnalytics, Performance & InsightsDefine KPIs and dashboards to measure channel and journey performanceAnalyze engagement and conversion data to generate actionable insightsMeasure the impact of optimizations and foster a culture of continuous improvementReport findings and recommendations to senior marketing stakeholdersOwn and maintain a centralized digital channel framework including standards, best practices, KPIs, and templatesChannel Orchestration & CollaborationAlign cross-channel initiatives with content, SEO/GEO, UX, and technology teamsCoordinate channel owners and steer continuous optimization effortsEnsure channels operate as an integrated ecosystem rather than in silosCoach marketing teams on best practices and emerging trendsPersonalization & SegmentationSupport or lead personalization initiatives across channelsUse segmentation and behavioral insights to tailor journeys and messagingAlign personalization efforts with CRM programs and lifecycle stages
