Freelance Business Analyst – Marketing Automation
il y a 6 jours
IntroWe are looking for an experienced and motivated Business Analyst – Marketing Automation to join our consultancy team supporting a major European financial services organization. The mission is to help our client know their customers better and interact with them effectively across their lifecycle.As part of this role, you will work closely with marketing, IT, and customer data teams to ensure seamless execution of marketing campaigns and automation workflows. You will play a key role in translating business needs into technical specifications and optimizing campaigns to maximize customer engagement.ResponsibilitiesAs a Business Analyst – Marketing Automation, you will:Adobe Campaign & Solution DesignGather, document, and prioritize business requirements for marketing automation campaigns.Translate marketing strategies (e.g., lead nurturing, retention, regulatory communications) into technical specifications.Define user stories, use cases, and process flows tailored to marketing automation tools.Workflow & Campaign OptimizationDesign, configure, and optimize automated workflows for performance, efficiency, and compliance.Analyze campaign metrics and recommend improvements.Troubleshoot functional and technical issues with IT and platform administrators.Data & Compliance GovernanceEnsure data integrity and compliance with GDPR and industry regulations.Define data mappings and synchronization rules across systems.Maintain audit trails and approval processes for mandatory or high-risk campaigns.Stakeholder Collaboration & TrainingAct as the liaison between marketing, IT, and platform administrators.Conduct workshops, demos, and training sessions for end-users.Support user acceptance testing and validate campaign outputs.Project Ownership & Continuous ImprovementLead projects end-to-end, from requirements gathering to deployment.Identify opportunities to automate manual processes and optimize workflows.Stay updated on platform updates, marketing automation trends, and AI-driven personalization techniques.Experience & CompetencesMandatory:3+ years of experience in marketing automation.Hands-on experience with Adobe Campaign (workflows, campaign execution, dynamic content).Knowledge of data management, integrations (APIs, CRM), and GDPR/compliance requirements.Strong stakeholder management, documentation, and testing skills.Excellent communication in English, plus French or Dutch.Bachelor’s or Master’s degree.Preferred:Advanced workflow automation (JavaScript, fatigue/pressure rules).Experience with real-time integrations and API/webhooks.Reporting and analytics (Power BI, Tableau, or native platform dashboards).Familiarity with the Adobe ecosystem (Adobe Experience Platform, Analytics, Target).Experience in highly regulated industries (banking, healthcare, telecom).Knowledge of marketing strategy alignment and omnichannel campaign orchestration.Soft Skills:Strong communication and collaboration.Analytical thinking and problem-solving.Proactive, ownership-oriented, and adaptable.Customer-centric mindset with attention to detail.Ability to mentor and influence without formal authority.OfferProject duration: February 2025 – June 2025.Location: Brussels (50% on-site, 50% remote).Opportunity to work with a large, dynamic marketing automation team and shape campaigns in a regulated environment.Exposure to cutting-edge marketing automation tools and AI-driven personalization features.
-
Business Analyst Automation Marketing
il y a 1 semaine
Brussels, Belgique afarax Temps pleinafarax is looking for a freelance Business Analyst Automation Marketing. We need you!The project:Our client in the banking sector, is seeking an experienced Business Analyst Automation Marketing to strengthen their team.Key Accountabilities:Adobe Campaign Requirements & Solution DesignLead the elicitation, documentation, and prioritization of business...
-
Business Analyst Automation Marketing
il y a 1 semaine
Brussels, Belgique afarax Temps pleinafarax is looking for a freelance Business Analyst Automation Marketing. We need you!The project:Our client in the banking sector, is seeking an experienced Business Analyst Automation Marketing to strengthen their team.Key Accountabilities:Adobe Campaign Requirements & Solution DesignLead the elicitation, documentation, and prioritization of business...
-
Business Analyst
il y a 2 semaines
Brussels, Belgique Cossel Temps pleinNous collaborons actuellement avec une société à Bruxelles qui recherche un-e Business Analyst néerlandophone pour renforcer ses équipes. En contact direct avec les utilisateurs internes, vous analysez leurs besoins, proposez des solutions adaptées et accompagnez la mise en oeuvre des projets. Vous jouez un rôle clé dans la réussite du déploiement...
-
Business Analyst
il y a 2 semaines
Brussels, Belgique Vivid Resourcing Temps pleinBusiness Analyst (AI / Predictive Maintenance) – FreelanceWe are seeking a Business Analyst to join a customer in the rail freight and logistics sector for a freelance mission. The consultant will support an AI initiative focused on predictive maintenance and asset management across locomotives and wagons.The client is launching an AI-based predictive...
-
Senior Digital Business Analyst – Energy Transition
il y a 3 semaines
Brussels, Belgique Navio | Digital, Data & AI Temps pleinLocation: Belgium | Contract Type: Freelance or PayrollNavio Digital partners with leading energy players on large-scale digital and business transformation programs driving the energy transition.We are currently looking for a Senior Business Analyst to join our team and contribute to impactful projects in this context.Your RoleAnalyze and document business...
-
Business/Functional Analyst
il y a 3 semaines
Brussels, Belgique Vivid Resourcing Temps pleinIT Analyst (Platform Migration - Pharmaceutical) – FreelanceA customer of ours in an enterprise environment in Brussels is looking for an IT Analyst to join on a freelance basis. They are running a platform migration program focused on migrating part of their application landscape while maintaining business continuity and compliance.The programme involves...
-
Business Analyst – Digital Channels
il y a 1 semaine
Brussels, Belgique Vivid Resourcing Temps pleinBusiness Analyst – Digital Channels (App & Web) – FreelanceWe are seeking a Business Analyst to support a client operating in a regulated environment, working on digital channels including mobile applications and web platforms.The consultant will work with product, marketing, IT, UX, and other stakeholders to define, analyse, and deliver functional...
-
Freelance Functional Analyst
il y a 5 heures
Brussels, Belgique Purple Orange Temps pleinWe are hiring a Freelance Functional Analyst (+5 years of experience) with a strong knowledge of business processes to join our team! With your expertise in functional analysis, you will collaborate with key stakeholders to organize and execute the most suitable plan for our clients. By leading your team to make sure business requirements are being met, you...
-
Business Analyst
il y a 2 semaines
Brussels, Belgique Vivid Resourcing Temps pleinBusiness Analyst – Brussels – Freelance (12 months+)We are seeking a Business Analyst to support a leading European energy market organisation in the evolution and oversight of their systems.This role offers 2 days working from home per week.Responsibilities:• Lead the translation of regulatory and stakeholder needs into clear, implementable platform...
-
Business Analyst
il y a 2 semaines
Brussels, Belgique Vivid Resourcing Temps pleinBusiness Analyst – Brussels – Freelance (12 months+)We are seeking a Business Analyst to support a leading European energy market organisation in the evolution and oversight of their systems.This role offers 2 days working from home per week.Responsibilities:• Lead the translation of regulatory and stakeholder needs into clear, implementable platform...
