Business Analyst Automation Marketing

afarax is looking for a freelance Business Analyst Automation Marketing. We need youThe project:Our client in the banking sector, is seeking an experienced Business Analyst Automation Marketing to strengthen their team.Key Accountabilities:Adobe Campaign Requirements & Solution DesignLead the elicitation, documentation, and prioritization of business requirements specifically for Adobe Campaign, including: 1. Campaign workflows (targeting, segmentation, scheduling). 2. Dynamic content personalization (email, SMS, push notifications). 3. Data model and schema extensions (custom fields, linked tables). 4. Integration with CRM/other systems (e.g., Salesforce, APIs, webhooks).Translate marketing strategies (e.g., lead nurturing, customer retention, mandatory communications) into technical specifications for Adobe Campaign, ensuring scalability and compliance.Define use cases, user stories, and process flows tailored to Adobe Campaign’s capabilities (e.g., transactional messaging, fatigue management, A/B testing).Workflow & Campaign OptimizationDesign, configure, and optimize Adobe Campaign workflows for performance, efficiency, and error handling (e.g., query activities, enrichment, deduplication).Analyze campaign performance metrics (delivery rates, open/click-through rates, conversions) and recommend data-driven improvements.Troubleshoot technical and functional issues in collaboration with Adobe Campaign administrators and IT teams.Data & Compliance GovernanceEnsure data integrity and compliance within Adobe Campaign, particularly for regulated communications (e.g., opt-in/opt-out management, GDPR/financial services requirements).Define data mapping and synchronization rules between Adobe Campaign and other systems (e.g., CRM, DMP, analytics tools).Document audit trails and approval processes for mandatory or high-risk campaigns.Stakeholder Collaboration & TrainingAct as the primary liaison between marketing teams, IT, and Adobe Campaign administrators, clarifying requirements and feasibility.Conduct workshops and demos to gather input, validate designs, and train end-users on Adobe Campaign best practices.Support user acceptance testing (UAT) by defining test cases (e.g., email rendering, personalization logic, suppression lists).End-to-End Project OwnershipTake full ownership of Adobe Campaign-related projects, from requirements gathering to deployment, ensuring timely delivery and minimal supervision.Manage requirements traceability and impact analysis for changes (e.g., new data sources, regulatory updates).Collaborate with external vendors or Adobe support to resolve platform limitations or customization needs.Continuous Improvement & InnovationStay updated on Adobe Campaign updates, features, and industry trends (e.g., AI-driven personalization, real-time triggers).Identify opportunities to automate manual processes (e.g., reporting, audience segmentation) or enhance existing workflows.Share best practices and lessons learned across teams to improve Adobe Campaign adoption and efficiency.Is this you?Strong written and spoken communication skills in Dutch and/or French and EnglishMasters or Bachelors degreeAt least 3 years of relevant experienceDeep functional expertise in Adobe Campaign – hands-on experience with workflow design, campaign execution, and performance analysis.Regulated environment experience – familiarity with compliance-driven communications (e.g., financial services, healthcare, or legal notifications).Autonomous and proactive – ability to own Adobe Campaign projects end-to-end with minimal oversight.Technical acumen – comfortable discussing data models, APIs, and integrations with IT teams while translating needs for marketing stakeholders.Bonus: Experience with other marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot) is a plus but not required.How afarax supports you?You benefit from our extensive networkYou will have access to projects that fit your expertiseWe help and support you throughout your projectWe offer the possibility to build a valuable and lasting partnershipCheck out more projects on: https://afarax.be/jobs/type/freelance/