Marketing Manager

il y a 3 semaines

belgium Boston Scientific Gruppe Temps plein

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Boston Scientific is an American company that develops, produces and markets medical devices with very high technical added value. It is present in different therapeutic fields.

Purpose of the role:

The core objective of this role is to support the Divisional Manager in achieving the goals and objectives of the Division. Support the achievement of customer satisfaction and business growth through focused business & Marketing planning & Medical Education plan to profitably grow the business in the changing health care environment.

Key Responsibility:

  • Marketing Strategy Planning: In collaboration with the BUM & Leadership team, lead the definition & marketing plans implementation, contribute towards the development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy.
  • Business Planning (AOP) support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (promotion, event, advertising, etc.) and plans.
  • Market Analysis (Market Conditions, Customers, Competitors):

1) Conduct market analysis activities & gathering key insights (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to support development of marketing strategies.

2) Benchmark: Collect data from the territories on competitor’s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on sales activities.

3) Customer needs/trends: on new development projects. Define, develop, and drive VOC (voice of customer), board etc.…: Maintains knowledge of the industry and the competition continually seeking information from physicians, and others to challenge, modify and prioritize local strategies.

  • Relationship Building (internal/external): in collaboration with the Sales Division

1) Demonstrates command of key business trends and market conditions through metrics, coordination with customer interfacing teams and personal interaction with key customers.

2) Strength in building relationships with key internal and external stakeholders. Fosters/leverages strong collaborative relationships.

  • Strong collaboration with FCS supervisors (CRM & EP) in Operational Marketing execution: to execute franchise strategies and tactics globally, and endorse the Marketing plan execution to maximize revenue.

1) Marketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on-ground execution of programs/conferences/events/promotions etc.

2) Ensure the right set of metrics are in place for tracking success & determine corrective action and ensure timely and accurate MIS on operations.

3) Define core marketing training requirements. Work with FCS supervisors & MedEd partners to prioritize training sequence based on their organizational assessments and hiring plans.

  • Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross-functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance.
  • Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop right messaging and its delivery; seeking local and regional approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio.
  • Centralized Coordination: Serve as a liaison across divisions, regions, and corporate functions and provide a central point of contact in your Marketing & MedEd activities (specifically in the areas of market development, segmentation, launch planning, and Customer awareness).

Events and congresses: serve as a lead to manage local events and collaborate with the teams to leverage the external congresses (be the lead for HCP interactions with BSC at external congresses).

Develop and lead campaigns to address messaging on product level.

Be the lead for defining a customer engagement pathway by segmenting, targeting customers profile and develop a segmented approach for the customer journey. Work with the commercial teams together to enroll the HCP in the customer engagement pathway.

Profile:

  • Business School Degree (Marketing & or Sales).
  • 5+ years of professional experience in a marketing management role or equivalent.
  • Experience working in the medical sector is required, CRM or EP ideally.
  • Deep understanding of digital transformation opportunities and customer experience.
  • Strong project management skills & Teams work and transversal collaboration mindset.
  • Good understanding of market access processes and regulatory systems.
  • Problem-solving & solution-oriented skills.
  • Analytical skills.
  • Fluent English, both written and spoken.

Requisition ID: 594636

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you

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