Marketing Leader Material Handling

il y a 1 semaine

Diegem, Flandre, Belgique Ingersoll Rand Temps plein

Job Title
Marketing Leader Material Handling

Location
Brussels area, hybrid

About Us


Ingersoll Rand is a global market leader with a broad range of innovative and mission-critical air, fluid, energy and medical technologies, providing services and solutions to increase industrial productivity and efficiency.

At our Material Handling division, we design, manufacture and market lifting products and services across different industry sectors where high levels of safety, harsh environments and operating conditions exist.


Job Summary


The Global Marketing Leader for the Material Handling Business Unit will support marketing activities required to deliver growth, support our channel partners/end users to achieve the business financial commitments.

This is a key role within the commercial team and collaborates with key stakeholders in the business to ensure that the marketing plan is developed, aligned and executed along the strategic direction of the business.


Responsibilities

  • Create marketing, commercialization, demand generation and deploy strategies for new and existing products while working in close collaboration with the Sales organization, Product Management and Aftermarket teams. Monitor and report on the effectiveness of marketing activities by analyzing results to improve adjust and increase ROI.
  • Manage the commercialization phase of product launches and marketing campaigns to ensure project timelines, channel/customer expectations and forecast goals are met. Generate and execute advertising plan and branding strategies aligned with business strategy.
  • Identify, plan and execute industry trade and customer shows (virtual and brick & mortar) in support of channel and product strategies. Engage with other business units to leverage resources and tools during such events.
  • Contribute to public relations campaigns with guidance and recommendations for PR team on interviews and articles, press releases, case studies and speaking opportunities. Actively manage our connectivity with industry trade associations to raise brand awareness.
  • In collaboration with the PTL web team, ensure digital strategy is developed and aligned with overall SBU marketing strategy. Manage the relaunch of the website at a global basis, web strategy and site updates post launch.
  • Develop and execute promotional activities to support business / product objectives.
  • Manage the redesign, translation and global rollout of new product literature. Manage literature inventory, needed updates and ensure global availability of all materials through the literature fulfilment system.

Basic Qualifications
(Essential qualifications, language, driving licence etc)

  • 8+ years of increasing responsibility in marketing, product management and/or sales
  • A track record of demonstrated success in industrial markets is strongly preferred
  • A track record of delivering outstanding tangible results in a highperformance environment
  • Bachelor's degree required; MBA is valued
  • Travel up to 15%
  • Experience with marketing software including:
  • Google Analytics and Google Ad Words
  • Abobe Creative Suite
  • Adobe Experience Manager
  • Mail Chimp
  • English, other European languages are a plus.

Travel & Work Arrangements/Requirements
Up to 15% travel, mainly to France or key distributors in Europe and Middle East

Key Competencies
Absolute KEY skills needed for role

  • Google Analytics and Google Ad Words
  • Abobe Creative Suite
& Experience Manager

  • Experience with Website CMS systems
  • SalesForce CRM
  • Content Creation and Copywriting Experience
  • Extensive experience with SEO

What we Offer
Our benefits - location dependant (car, annual leave allowance, pension etc)

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