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Product Marketing Manager
il y a 1 semaine
Summary
Responsibilities
- Plan and execute product launches, working crossfunctionally to bring new products and capabilities to market.
- Leverage product led growth (PLG) strategies to drive customer engagement and growth.
- Develop a deep understanding of market problems and be able to communicate how our products address them in a valuebased, benefitoriented manner.
- Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
- Develop sales collateral focused on the different stages of the buyer's journey including sales plays and content to support customer
- Collaborate with Product Management to drive product awareness and adoption.
- Effectively communicate internallyrelevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
- Develop deep knowledge of buyer personas
- Support PR and AR initiatives to increase awareness among our target audiences
Profile
- 3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
- Experience in B2B SaaS security software and/or developercentric product marketing.
- Proven track record of product launches, supporting sales teams and partnering with product teams.
- Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
- Excellent written and verbal communication skills
- Selfdriven and innovative thinker that is able to thrive in a fast moving and changing environment.
- Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing
What Guardsquare offers you
- A full time job with a competitive salary package
- You are provided with the tools & flexibility to develop yourself successfully
- An international environment where you will interact with motivated & open colleagues with different backgrounds
- A workplace where you can share and implement your ideas
- A hybrid work policy, which helps guarantee an excellent worklife balance
You will be part of a
dynamic team that strives for excellence and focuses on continuous education and enhancement in skills.
encourage & empower our
trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.
So, what are you waiting for? Join us
About Guardsquare
Guardsquare is based in Leuven (Belgium) with offices in Gent (Belgium), Boston (USA) and Munich (Germany).
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