Product Manager Tis Solutions
il y a 1 semaine
Are you eager to contribute to people's health and patients' wellbeing? We'll challenge you to become a master in your field of expertise.
You can invest your talents in balance with your personal aspirations - live and work in harmony. Built on our Japanese origins; we are driven by respect, ownership and continuous improvement. It is at the heart of everything we do. This is how we make a difference in the lives of patients, customers and associates._Department Info:
The Interventional Systems division provides high quality, cutting-edge solutions for cardiac and vascular surgery, and interventional procedures performed inside blood vessels.
Job Summary:
The overall responsibility of the EMEA Product Manager, TIS Solutions & Innovation, is to develop, implement and manage marketing programs and product/solution mix, focusing on the non-clinical customer segment and the value-based solutions and propositions for TIS EMEA, to differentiate our portfolio and solutions for both clinical and non-clinical customers and to grow revenue.
Responsibilities:
1. Marketing and business planning
- Ensure delivery of the EMEA marketing strategy together with the Group Marketing Manager TIS Solutions & Innovation. Ensure that the marketing tactics are cascaded down to the local organizations in a timely manner.
- Implement and execute the marketing programs in relation to the promotion of assigned products, solutions and initiatives.
- Benchmark competition, particularly with regard to innovative business models, approach to the nonclinical customer segment and product/solution combinations. Analyse and research competitive strategies, portfolios and marketing techniques.
2. Promotional activities and portfolio management
- Develop marketing materials/tools and customer education programs to implement key strategies, including product/solution support and promotional tools: brochures, flyers, catalogues, videos, case reports etc.
- Contribute to the Terumo digital transformation to develop multichannel plans including social media and Showpad content and analysis of results.
- Liaise with Marketing Communications Team to ensure consistency of marketing materials with Terumo communication policy, branding and compliance.
- Develop KPIs for marketing activities and review quarterly to adapt plans when necessary. Use the Terumo CRM tool to develop, implement and track marketing activities and campaigns.
- Analyse, interpret and communicate clinical and/or health economic data relevant to the product/solutions/initiative to maximize the impact on customer decision making.
- Prepare and present initiative updates to sales and marketing team on monthly meetings.
- Contribute actively to the Terumo brand image through communicating actively and effectively with third parties (participation in conferences etc.)
- Ensure alignment and synergy with the Access and Closure, Therapeutics and Interventional Oncology teams.
3. Product, solution/initiative management
- Provide input on forecast, inventory planning and supply chain management for portfolio if/when relevant as part of a pathway or solution, coordinating with the relevant Product Manager(s).
- Support sales branches as technical expert for solutions (eg digital 'products')
- Support the field sales force to monitor trends and to improve market intelligence.
- Where possible, and if relevant, create monthly market share analysis for solutions portfolio and prepare data for annual plan and ad hoc reporting.
- Monitor and review KPIs (sales revenue and market share) for products/solutions.
- Prepare monthly sales comments for portfolio.
- If relevant as part of a Solutions portfolio, monitor, track and act as portfolio lead for complaint and recall handling quality process maintain awareness of PPRs for portfolio products. Highlight and report negative trends when necessary.
- Work with the Market Access team to optimize reimbursement and access opportunities.
- Develop customer and field relationship through field visits, customer engagement and Cath lab presence.
Job Responsibilities Continued:
4. New products/solutions
- Participate as key cross functional team member for product combinations/solution launches and develop launch plans (as applicable).
- Perform field evaluation of new products/solutions. Undertake Post Market Surveillance as required for product portfolio (as cross functional team with Regulatory Affairs and Medical Affairs).
- Support new business development requests for market or competitor information.
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