Training & Communication Manager

il y a 1 semaine

Bruxelles, Région de Bruxelles, Belgique Guerlain Temps plein

Company:
Guerlain

  • Country / Region : Belgium
  • City : Brussels office
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Communication & Events
  • Experience required: Minimum 3 years
  • Reference No: GUER03494
  • Date of publication:

POSITION

PURPOSE OF THE JOB
Develop the market strategy for training in consistency with Head Quarter, Marketing & Sales objectives.

Manage the training activity and programs (in the classroom, e-learning and on the field) to ensure the retail sales goals of the company are achieved.


Responsible for ensuring qualitative visibility of the GUERLAIN brand: offline through traditional media and online through webzine and strong influencers partnerships.

Design and implement local communication strategies to consolidate GUERLAIN's position in each axis of the business.

MAIN RESPONSABILITIES
Training Manager

Development

  • Redefine local training strategies and structures, effectively supporting the brand sellout strategies
  • Develop and plan training in line with the marketing and sales strategy, and adapt strategy to retailer specific environment
  • Contribute to business development

Execution

  • Organize and deliver training programs for sell out staff both general training programs & individual coaching programs
  • Liaise with commercial team to offer both an adapted expertise program as well as ongoing novelty training, on field, in classroom, elearning and via coaching programs

On-Field

  • Conduct store visits with Field Force to ensure in store training & coaching are executed and to identify future training needs

Follow up

  • Training Manager carries out part of his / her missions in the office and does regular stores visits to ensure training & coaching are optimal. He / she also carries out trainings on the field.
  • Be proactive in proposing actions to improve service & sales efficiency of Sellout team
Communication Manager

Develop and implement the International PR & Communication strategy

  • Devise a plan to support star launches, corporate stories, and local activities to ensure the right fit and increased visibility
  • Support all International initiatives with a strong PR visibility

Develop key relationships with media partners, online & offline

  • Maintain and develop strong press contacts with national, mainstream, and online titles, within the beauty industry
  • Build close partnerships and contact with midtail local influencers

Secure and increase visibility of GUERLAIN vs competition

  • Secure GUERLAIN top 5, online & offline, on BeLux market.
  • Maximise qualitative & differentiated visibility on GUERLAIN (novelties & DNA) for both print and online activities
  • Generate standalone features, shoots, interviews, and video content
  • Plan yearly makeup artists collaborations and seek out beauty shoots within mainstream and 'image' titles for the full year

Events organization

  • Participation to international press events on strategic launches
  • Management and organization of specific local events, dedicated to press & influencers, to support star launches

Others
Closely control the Training & PR budget

PROFILE

PERSON SPECIFICATION

  • Capability to understand and defend brand DNA
  • Innovative and creative thinker able to develop new ways to tell the brand's story
  • Diplomat, able to flex style across varying levels of internal and external contacts to build consensus
  • Relationship builder, well organised and proactive.
  • Selfmotivated, confident & persuasive, with strong ability to take initiative and ownership
  • Problem solver, the ability to think laterally
  • Strong analytical, presentation & communication skills
  • Drive and resilience to deliver results


PROFILE

  • Strong experience in training including delivery of training (experience within the cosmetic industry and/or retail
would be a plus)

  • Personal affinity with GUERLAIN brand and luxury products
  • Leadership
  • Dynamic and motivational presentation skills
  • Customer and sales focus
  • Able to build effective teams
  • Strategic agility
  • Excellent written and verbal communication skills
  • Experience in beauty is a plus
  • Language skills: excellent written and spoken knowledge in Dutch / French / English
  • Social skills: energetic, sociable, communicative
  • Excellent skills in Excel and Power poin

ADDITIONAL INFORMATION

RELATIONSHIPS

  • Internal: Marketing Team, Direct Retail Team, Finance, Local Management Team, Sales Team
  • Central PR, E-PR & Communications teams
  • External: Retailers, Journalists, influencers, Media agency, Production partners, Translation agencies

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