Junior CRM Analyst

il y a 2 semaines


Bruxelles, Région de Bruxelles, Belgique Nestle Temps plein

Position Summary

  • Do you have a passion for data, insights, and coffee? Do you want to work together with the teams towards the most performing plans for the Belux market? By joining our CX&I team, you will be working on customers insights, analytics and campaign segmentation. The role will also consist of updating & interpreting KPIs._

A day in the life of a CRM data analyst:

Marketing Activities B2C:

  • In charge of customer segmentation & profiling
  • Perform target selection & optimization of marketing activities
  • In charge of Adobe setup for several campaigns and support on Nessoft setup
  • Assessment reports (post analysis) for all major coffee and machine promotions
  • Perform analytical & statistical analysis (SQL CKLR, SPSS Modeler,...) and Knime, Snowflake as from October 2023.

Key Performance Indicators:

  • Manage recurrent CRM reports for B2C
  • Track Marketing complaints level
  • Successful targeting for marketing campaigns
  • Qualitative post analysis delivery
  • Present status of Database KPI's at marketing meeting with highlights
Meet the team


The Nespresso Marketing team consists of 17 people operating in 4 distinct teams: Brand, Product, B2B and Customer experience & insights.

You would be part of the later one which is a dynamic team of 5 persons.

The CX&I team collaborates with all the departments (Channels, Demand & supply, B2C,..) to feed with data, insights and also our colleagues from marketing and be the guardians of net acquisition.

What will make you successful

  • Degree in mathematics/Statistics, or economic studies with large quantitative component
  • 12 years experience in data analytics related activities.
  • Mastering Knime, Snowflake, Adobe is a plus
  • Analytical experience using software tools in a businessoriented environment.
  • Willingness to learn & proactivity
Benefits

  • A fulltime position located in Brussels;
  • Hybrid working (23 days / week homeworking);
  • Excellent benefits, including an annual target bonus;
  • A variety of professional trainings and development programs;
  • Various career opportunities, both in Benelux and internationally;
  • Professional working environment, team spirit, company pride and passionate colleagues.
  • You will contribute to make Belux a better coffee place

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