Strategic Insight Business Partner Director
il y a 2 semaines
Site Name:
Philadelphia Walnut Street, Belgium, Rockville Vaccines, USA - Massachusetts - Boston
Posted Date:
Mar
In this role you will be the Strategic Insight Director for the Global Pneumococcal Vaccine, one of GSK's leading pipeline assets.
You will be reporting to the Head of Global Vaccines Strategic Insights and work closely with the MAPS Pneumococcal Vaccine Commercial Leader (VCL) and Vaccine Commercial Team (VCT).
The primary responsibilities of this role are to a) define and drive the development of appropriate market insights plans and projects (aligned to key business imperatives), b) be accountable for and own the development of short and long-range global forecasts, including inputs and content for key governance committees, as well as c) develop the measurement / feedback strategy for launch markets (e.g., KPIs / Dashboards).
More specifically, you will provide perspectives to the VCL and VCT across a broad range of areas including analyses of market drivers, vaccination trends, HCP and Consumer attitudes, behaviors, segmentation and customer journeys, for example.
You will integrate assumptions with the Competitive Intelligence group to align on mid/long term competitive threats and appropriately inform the development of LCM strategies.
You will ensure robust evidence is available for key decision points in the brand's life cycle and provide clear, insightful interpretation of available internal and external data to senior internal stakeholders.
You will lead market insights and develop forecasts in partnership with key global markets and global teams.
In addition, you will define and direct the activities of others (e.g., market research agencies, third-party data analysis partners, as well as on-shore / off-shore contractors, as needed).
To be successful, you must not only be able to integrate and synthesize disparate data, analytics and insights, but also execute and think strategically.
Finally, you will need to be comfortable with and appropriately be able to manage uncertainty and ambiguity in a fast-paced, collaborative and dynamic environment.
Partner - Act as Strategic Partner to the Pneumococcal VCL on all relevant areas of Insight and Analytics outlined above, including contributing objective, independent thinking
Insights - Lead primary and secondary research to generate key market insights related to launch preparation, brand positioning, forecasting, etc.
Data - Lead the synthesis of relevant internal and external data to ensure the global brand strategy and its implementation is underpinned by data, evidence and insight. Enable and support data driven decision-making culture
Forecasts - Own robust, evidence-based sales forecasts and build story for key governance forums
I&A Strategy - Own the roadmap for analytics and insights strategy aligned to brand imperatives, including internal and external data sets, as well as generation of primary research
Performance - Define and develop asset / market relevant performance tracking frameworks. Synthesize relevant and disparate data sources to better understand performance (e.g., sales, ATU, market share, message recall, social, global to local KPI's, etc.). Develop clear summaries for senior management reviews
Customer Journeys - Develop journey capabilities and drive workshops to deliver one version of the truth. Inform/develop strategies to address challenges and opportunities with commercial and medical teams
Customer Experience - Lead thinking on HCP/Consumer analytics, including key customer experience measures/benchmarks
Targeting and segmentation - Own T&S at global level and ensure latest techniques are utilized to support Pneumococcal vaccine and that links are made with other brands where segmentation is relevant
Content testing - Define frameworks for testing of content utilizing agile methods, as appropriate
Advanced Analytics - Understand and evaluate the utility of advanced analytics vis-a-vis global brand imperatives and support deployment of value creating methods
Team -Structure, define and lead the activities of the broader team supporting commercial analytics. Lead and coach team members to high, focused performance
Basic Qualifications:
- Bachelor's Degree
- Minimum 5 years of experience in healthcare, pharmaceutical (medical or marketing background), management consultancy or financial institution
- Minimum 3 years of experience in leading primary market research projects, commercial analytics and /or longrange brand forecasting
Preferred Qualifications:
- MBA
- Thorough conceptual understanding of the drug development and commercialization process
- Experienced in a global matrix environment with ability to drive impact across a range of functions, seniority, and geographical locatio
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