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Brand Manager
Il y a 4 mois
- The Brand manager is responsible to ensure branding is consistent across advertising and campaigns, in line with the existing guidelines. (S)he‘s the owner of the brand in the territory, and defines features and attributes.
- The Brand Manager has a Customer Centric approach and is oriented to HCP, Consumer, First or second line or other sections of the market specifically.
- Customers can be end users, HCPs, Patient & HCP Associations, depending on the area of expertise of the incumbent.
- Develop (disruptive) digital solutions, secure implementation of digital brand plans (tactics) accordingly for ADC, which will deliver leadership within the Glucose Monitoring market whilst optimizing the commercial returns.
- To implement digital, SoMe and CRM marketing plan by using all elements of the digital mix, with the aim of acquiring and retaining customers hence increasing sales and maximizing brand potential.
- Develop strong relationships with both KOLs/ HCPs/ Patient Organizations and internal and external stake holders and partners
- Carrying out market research to keep up to date with customer trends and anticipate on future ones
- Monitor market trends, research consumer market and competitor’s activities.
- Orchestrate key stakeholders and drive execution of marketing plan(s)
- Develop and implement action plans, key projects and materials focused on the promotion of ADC products in different fields (e.g. healthcare providers, Hospital, KOLs, Dieticians, Consumers / Patients, and retail channel such as pharmacies and wholesalers.
- Localize the GSM developed materials but also lead the development of marketing tactics and materials, in conjunction with sales force, marketing group, Market Access, Commercial Implementation and external suppliers
- Ensures compliance of marketing materials with both national and the company standards and procedures; responsible for the marketing aspects of the promotional material, ensuring that approval is sought and all required amendments are made.
- Managementand ownership of local websites both on content as access management
- Leading local CRM programs; develop, innovative programs, initiatives leading to greater patient intimacy and loyalty/ retention.
- Support the Marketing team to develop cost-effective communication, acquisition and retention programs leveraging existing assets, such as databases etc.
- Responsible for ATL campaigns incl. advertisement/ education/ platforms, new product launches, sponsorships, consumer event.
- Responsible for the digital marketing strategy and develop digital marketing plans accordingly which maximizes market potential and commercial return for our diabetes care products and apps (DHS)
- Lead on all digital/ social campaigns/ loyalty platforms monitoring and digital customer engagement dialogue (CRM, local webinars, SMS etc) for ADC. Lead on new digital initiatives.
- Be part of the respective EMEA & Global groups/ forums to ensure local insights & learnings are shared and used to improve the offered solutions & assets.
- Experience with and an understanding of market research, and translate the outcome of Market research into concrete Customer related initiatives.
- Understand trends and respond to customer wishes
- Achieve annual organizational goals of product sales and market share growth, within allocated budgets
- Define the product strategy and roadmap in alignment and collaboration with management.
- Design and execute promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with global branding and key messages.
- Drives motivation of sales force towards brand aspiration (cycle & launch meetings). Brief and train them.
- Assess opportunities to impact business growth, develop and execute business tactics.
- Manage voice of customer and integrate into actionable programs/materials
- Coordinate competitive intelligence and drive competitive action plans.
- Provide regular reporting of data and key metrics to management and sales team
- Measure the financial (ROI) and Marketing effectiveness of marketing tactics
- Support recruiting and managing external vendors.
- Manage the Advertising & Promotional budget, always considering cost improvement opportunities in alignment with Marketing Manager.
- Offers to help colleagues achieve common goals; make sure all relevant information is shared within the team. Team player with capability of working independently but always inside the procedures.
- Contribute in preparing the marketing plan – LBE process & marketing summit together with Marketing Manager
- Secure compliance with all appropriate and statutory business and regulatory requirements including Veeva, GDPR, the company’s ethics and compliance and code of business conduct procedures and protocols
- Bachelor / master’s in management or marketing or equivalent by experience
- Additional training in strategic planning is an asset
- Fluent bilingual in both verbal & written English & Dutch or French depending on the region assigned.
- Proficient in MS Office Suits
- Creative, critical thinker with a solid background in formulating and executing strategies.
- Analytical skills and attention to details
- Communication skills
- Customer orientation
- Autonomous
- Stress resistance - priority setting
- Previous experience in the pharmaceutical and/or medical device industry in a marketing and/or sales function preferred
- Brand Management experience background including multichannel and digital preferred
Impact of position
- Operates under Quality and Regulatory directives and Abbott policies and procedures.
- Follows local regulations and European guidelines.
- Emphasizes the corporate values of integrity and trust, internally as well as externally
- Reports significant risks related to our activities to upper management
