Sales Team Lead
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SALES TEAM LEAD — FOUNDING COMMERCIAL TEAM
glooh · Brussels (Hybrid) · Full-time · Trilingual NL/FR/EN
THE SHORT VERSION
You've closed enterprise deals. You've probably managed people. And you're starting to feel the ceiling: great numbers, but someone else's playbook, someone else's equity, someone else's story.
This is the other path. Glooh is hiring its first Sales Team Lead — the person who closes our flagship accounts hand-to-hand from day 1, then builds and leads the sales team that scales it. Founding team position. Real equity. A defined 12-month path to General Manager.
WHY NOW (AND WHY THIS ISN'T A "BUILD IT FROM SCRATCH" GAMBLE)
Glooh is a Belgian scale-up creating a new category: SocialDOOH — we turn social and digital content into hyper‑local out‑of‑home campaigns, on the screens people actually walk past. Brands get the creativity and targeting of social, made real in the street.
Here's what makes this role different from the usual "first sales hire" trap: the foundations are already built.
Over the past months, our Fractional CRO — ex‑founder & CEO of Sortlist, which he scaled to ~€10M ARR across 9 European markets — has put in place:
- A retention‑first commercial strategy (recurring media revenue, not one‑shot campaigns)
- A structured SDR → AE → CSM sales system, with an SDR already ramping and feeding qualified demos
- A documented sales playbook: ICP, value ladder, pricing discipline, pitch, objection handling
- A product that works, with live flagship accounts (Partenamut, AXA, Warner Bros, Proximus, and more)
You're not walking into chaos. You're walking into a machine that's been designed, tested and primed — at the exact moment it needs its first full‑time commercial leader to accelerate it.
And you won't be doing it alone. You'll work side‑by‑side with the CRO — daily coaching, deal reviews, pipeline strategy — and directly with the founders: the CEO opens doors to large advertisers and partnerships, the CPO ships the product with you in the loop. This is an apprenticeship in scaling from someone who's done it
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