Strategic Brand Lead
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PepsiCo in the Benelux region seeks an Associate Brand Lead to own consumables categories across Belgium, Netherlands and Luxembourg. You will manage CO2, flavors and bottles, collaborate on growth plans with Brand, Commercial and DX teams, and lead local campaigns and go-to-market initiatives.
You will partner with Analytics, Insights, and cross-functional teams to drive customer engagement, retention and category penetration, while coordinating localization of communications and campaigns