Marketing Manager
il y a 5 jours
Senior Professional Job Belgium, Brussels Marketing Netherlands
Are you an experienced marketing manager with deep understanding of business 2 business commercial processes in the Belgian business software market? Do you understand the dynamics of both direct and indirect (reseller) sales models? Can you create the marketing plan to build brand consideration and sales pipeline for teams in both Wallonia and Flanders? Then you might just be the perfect fit for Exact’s next phase in Belgium. At Exact, you can think and act proactively and see your good ideas come true. And where is your career heading? That’s up to you. The career opportunities are unprecedented. 1,850 enterprising colleagues have already paved the way. Are you on board?
**This = the job you are looking for**
We are looking for an experienced B2B Marketing manager to guide Exact’s local marketing on the next phase of our rapid growth in Belgium. Supported by a central marketing organization in the Netherlands, they will be responsible for designing and executing the local marketing plan to increase Exact’s brand consideration and drive quality sales pipeline across Belgium.
Empowered by central teams managing website and infra, online performance marketing, and designing and delivering content, campaigns and events, they will be the pivot between the Exact marketing organization and Exact’s sales teams in Belgium, both direct and indirect (resellers).
**Are you the person we’re looking for?**
An experienced marketing manager, you understand how to develop a brand and support a sales organization. You know how to collaborate with senior commercial stakeholders, translating their requirements and feedback into a marketing plan that delivers as planned.
With experience in the Belgian software sector, you know how to influence your target audience by fine-tuning campaign execution - in terms of content, tactics and frequency. You understand how to build a plan to attract and engage decision-makers in both Wallonia and Flanders.
You will report to the CMO in Delft but collaborate day to day with Belgium sales leadership and business development, as well as the central product and marketing organizations in Delft. You are based in Belgium but travel to Delft regularly to collaborate with your Dutch colleagues. You are a native level French speaker and have fluency in either Dutch (preference) or English.
**Principal Responsibilities**:
- You are the key advisor on localization of Exact’s brand identity and product positioning for the Belgian market, distilling insights from customers, partners and other key stakeholders across the business
- Supported by Delft marketing, you are responsible for designing the Belgian marketing plan to support the revenue and brand consideration objectives determined for the region
- You align closely and collaborate intensively with sales to identify opportunities or threats, helping to continuously develop and refine your marketing programs
- You identify local opportunities - events, associations, sponsorship, partners - for enrichment of the Belgium marketing plan
- You are an expert in building strong relationships throughout your ecosystem, as comfortable with sales leadership and key accounts as with strategic partners and resellers
- You oversee localization of central campaign content for Flemish and French-speaking audiences in the region, ensuring consistency and quality throughout the customer buying journey
- You work closely with local suppliers that deliver services including PR and creative that support the Belgium marketing plan.
- You work closely with the central brand, events and demand generation teams in Delft who will help design and execute your on
- and offline marketing strategy
**This is what you bring**:
- Have 5+ years of experience in (B2B) Marketing management in a fast-growing IT-related environment, ideally in a SaaS or PaaS company.
- Are passionate about the Belgian market and want to represent Belgium in a primarily Dutch marketing organization.
- Are driven with a strong ‘can-do’ attitude, unafraid to challenge the status quo and make your ideas heard.
- Can build a complex marketing plan from the bottom up, leveraging shared services to get your ideas into action and ensuring sales are able to deliver their targets
- Are data-driven and outcome-oriented. You understand marketing and business metrics and use them to steer and prioritize your projects and actions.
- Are native French and fluent in (preferably) Dutch or English.
- Have excellent stakeholder management skills, both inside and outside the business
- Understand complex businesses and are able to collaborate closely with other brands within the Exact group
- Have experience with marketing communications and deeply understand how to influence B2B decision makers in both Wallonia and Flanders.
- Experience with indirect (reseller) sales channels is an advantage
**This is what you get**:
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