Marketing Manager B2B
Il y a 4 mois
**Company**:
At Antwerp Management School (AMS), an internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization.
We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus.
Antwerp Management School aims to maximize diversity and would like to encourage everyone - regardless of gender, religion, ideology, origins, language, functional impairments, etc. - to apply.
Would you like to join our team? We are looking for a **Marketing Manager B2B**
**Function**:
As the **Marketing Manager B2B** you will create, implement, evaluate and optimize a comprehensive marketing vision and strategy for our offering across the different business lines towards companies and organizations. You will closely collaborate with the business lines and with the other members of the marketing team.
**Your responsibilities**:
- Define and implement the marketing and communication strategy in coordination with the Business Lines to drive awareness, customer acquisition, cross
- and upselling;
- Develop an innovative and compelling value proposition to effectively position AMS in the B2B market;
- Coordinate the execution of marketing plans and multi-channel marketing campaigns from start to finish;
- Work with internal marketing stakeholders to guide the creative direction for all marketing activities;
- Develop objectives to meet the sales & marketing targets
- Identify target customers and develop marketing plans to deliver on the needs of the customer portfolio;
- Fuel and support marketing automation, increase customer conversions, and generate more qualified leads;
- Improve performance in new business lead generation, client retention, etc to optimize the marketing & sales funnel;
- Set-up and define action plans to improve (internal) marketing processes;
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
- Work with marketing partners, B2B business lines to achieve the B2B objectives;
- Connect with AMS corporate partners to co-create B2B initiatives;
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development;
- Establish budget guidelines starting from market needs;
- Manage the B2B marketing budget together with your internal business clients.
**Profile**:
- You have 5+ years relevant marketing experience in B2B marketing;
- You possess an extensive knowledge of marketing strategies, channels, and branding;
- You are proficient in online inbound marketing and social media strategy (experience with Hubspot is a plus);
- You have good organizational abilities and a hands-on mentality which you have put to use in prior project management;
- You are data
- and result-driven;
- You combine a strong commercial feeling with an interest in B2B;
- You easily interact with diverse stakeholders;
- You combine a strong team spirit with a healthy sense of autonomy;
- You have a Master’s degree in Marketing or similar fields;
- You are fluent in English and Dutch (speaking, writing, reading).
**Offer**:
You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun.
Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe.
Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work-life balance that works for you.
You will work in a hip and sustainable environment in the very heart of Antwerp. Check out our campus tour video (see link).
Besides an appealing salary with benefits, AMS offers you the opportunity to further develop your skills and to grow as a professional.
Our motto truly encapsulates what we represent: ‘Opening minds, to impact the world’
In sum, a job that has an impact
**Interested?**
Send your resume and motivation letter via this link to Victoria Hermans, HR Officer.
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