Senior Field Marketing Manager
il y a 5 jours
**Company Description**:
Resillion is a strategic quality partner - providing global quality engineering, testing, conformance, interoperability, and assurance services from initiation to launch - across software systems, cyber security, devices, digital products and media content.
With a passion for quality, Resillion delivers end-to-end solutions to support clients throughout their strategic digital initiatives offering a holistic approach across software and hardware.
Through our offices in Europe, UK, USA, India and China, we bring together 500+ experts with a commitment to driving success, combining the best human and artificial intelligence (AI) to deliver cutting-edge, quality engineering solutions.
As Senior Field Marketing Manager (40 hrs pw / Full-time / permanent), you will a highly motivated and passionate self-starter and will be at the forefront of our global and BeNeDe focused pipeline demand-generation activities.
Your role will involve planning, project-managing, executing, and optimising campaigns and events to create localised brand awareness and visibility for our Quality Engineering and Cyber Security solutions. You will collaborate with Business Managers, Sales, and Practice Leads, as well as regional and global marketers, to drive pipeline goals.
This role will report directly to the Global Marketing Director and will have one person reporting to them.
- ** Event management**:Devise and deliver event management programs including Expos, Conferences, 1:1 Networking meetings, roundtables, and webinars, focusing on our key solution areas, target industries, and buyer personas.
- ** Content collaboration**:Work with practice leads and thought leaders to create engaging content such as blogs, whitepapers, and articles.
- ** Sales support**:Provide go-to-market solution/use case support collateral and training materials to enable the sales team and enhance the buyer experience.
- ** Account-Based Marketing**:Work with the Global Marketing Director, Business Managers, sales and practice leaders to develop tailored campaigns for our key industry sectors.
- ** Tactical sales Plays**:Collaborate with the Business Development sales team to devise and execute tactical sales play campaigns.
- ** Digital optimisation**:Coordinate with the digital marketing lead to optimise the web and social media experience for the global and local market.
- ** Agency coordination**:Manage relationships with marketing, event, content, and design agencies as required.
**Qualifications**:
**What You Bring**:
- ** Proven experience**:3-5+ years of experience in developing B2B digital and event-focused demand generation campaigns, particularly within IT Services, Cyber Security, Managed Services, Quality Engineering, Device and Software Testing, SaaS, and similar industries.
- ** Communication**:Excellent writing and communication skills in both Dutch (Flemish) and English.
- ** Business development**:Experience in nurturing demand generation campaigns targeting IT and security personas in mid-to-large enterprises within sectors such as Telco, Media, Energy & Utilities, Healthcare, Finance, and Consumer Electronics.
- ** Creative campaigns**:A track record of creating marketing programmes that generate measurable demand and engagement.
- ** Analytical skills**:Ability to measure and interpret data, demonstrating progress against targets.
- ** Project management**:Excellent organisation and project management skills.
- ** Remote work**:Comfortable with remote work and autonomy.
**Desirable Qualifications**:
- ** Educational background**:A master's or bachelor's degree in media, communication, marketing, or equivalent experience.
- ** Team leadership**:Experience in managing a team.
- ** Additional language skills**: Proficiency in a third language such as French, German, or Mandarin.
- ** Third party lead gen collaborations**: Experience running content syndication and lead generation campaigns on platforms such as BrightTalk and TechTarget.
**Additional Information**:
**Location**:
- Belgium, Hasselt - Hybrid (Assigned to the Hasselt office 3-5 days a week).
- Flexible and partly remote working is an option.
- Occasional travel within Europe and the UK is required.
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