Marketing Director Mid- Europe
Il y a 3 mois
For our new Mid-Europe Cluster (France, Switzerland, Belgium and Luxemburg) we are currently hiring a:
**Director Marketing Mid - Europe**
- This position can be based in Paris, Brussels or Lucerne and requires some travel to other countries in the cluster._
**The position**
This role is key to the success of the business within this new cluster to build synergies and entrepreneurial skills. The objective of this role is to orchestrate pharmaceutical and medical device marketing strategies to maximize financial profit. To enable the alignment of strategies between countries, and to ensure that resource allocation is consistent with strategies and available resources. Transparent collaboration is expected with the sales teams of each country in the cluster, and with all functions. You will also be responsible for aligning local strategies with global strategies and you will lead teams directly and be a role model in the conduct of business.
You will allocate and prioritize promotional resources to activities with the highest economic return within the cluster and you will co-construct access strategies to protect the value of current and future product portfolios and integrate Digital and Data in the construction of product strategies to maximize investment efficiency. You will contribute actively to the cluster's strategic direction as a member of the cluster’s Leadership Team.
**Responsibilities**
Maximize cluster P&L
- As a P&L Owner, develop, maximize and optimizes the profit plan integrating customer plans for the product portfolio.
- With the Finance Department, prepare the long sales outlook, budget and submit them for approval.
- Define the resources required to implement the strategic plan and arbitrate on the allocation of the necessary financial and human resources.
Draw up marketing and sales strategies
- Orchestrate the development and implementation of common and country-specific marketing strategies.
- Federate multi-disciplinary teams around the construction and execution of the brand plan.
- Consolidate marketing insights based on trends and data to facilitate decision-making and co-develop market research with the sales operations team where necessary.
- Monitor the execution of marketing campaigns and measures their impact.
- Be the driving force behind the development of our promotional model and the priorities to be followed.
- Instill support for digital promotion channels in brand plans and execution.
- Represent business (including customer) and marketing needs at regional/ global meetings.
- Ensure compliance of all strategies with country regulations.
Represent Organon to decision makers and KOLs
- Develop professional relationships with stakeholders in the environment (scientific leaders, payers, patients...).
- Regularly meet with customers, identify their needs, identify potential new customers for the business, communicate their needs and represent the company to national/ regional leaders and advocate Organon's mission at external events.
Co-construction of access strategies
- With the Market Access, Communications and Public Affairs Department and the Medical Department, participate in the co-construction of access strategies, and in protecting the value of the product portfolio.
- Work closely with market access teams to develop integrated marketing strategies that meet the pricing, reimbursement and market entry challenges specific to each country in the cluster.
- Work with market access teams to ensure that marketing materials and initiatives are aligned with access and pricing strategies, maximizing availability and effectiveness.
Federation of management committee, sales and support team on marketing plans
- With all sales and support functions, ensure team buy-in and alignment with defined strategies.
- Collaborate actively with each country sales representative to gather needs and align strategies for each country.
- Ensure that marketing, sales and financial plans are aligned and with the Supply Chain, ensure that sales forecasts match inventory supply plans.
Business Development and product launches
- Collaborate with cluster Business Development management, regional and global BD and global franchise teams to identify new product opportunities.
- Foster cross-functional collaboration to ensure successful product launches and rapid market penetration.
- Challenge status quo and promotional model to identify future opportunities.
Performance analysis and reporting
- Monitor and analyze marketing performance indicators, provide insights and recommendations to refine strategies and drive results.
- Prepare regular reports and executive summaries for senior management, highlight key achievements and areas for improvement.
Manage and inspire the team
- Responsible for the recruitment and successful integration of employees.
- Recognize and manage employee performance fairly and appropriately.
- Develop employees (individual priorities/development actions/tra
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