Digital Acquisition Specialist
Il y a 2 mois
At Lyreco we all share a common goal to strive for **passion, excellence, respect and agility **. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.
Are you seeking a new challenge? This offer might be for you
The digital acquisition expert is responsible to develop, implement and report upon the digital marketing acquisition strategy. He/she has full budgetary control to ensure the Lyreco ecommerce platforms increase their number of active new customers, hence increasing TO.
He/she will put in place a creative, dynamic and results-driven customer test & learn marketing activity programs to enable the agreed targets for customer acquisition.
**Responsibilities**:
- Forecast, budget, and plan tactical activities to increase revenue and attract new customers.
- Optimize media costs and improve ROI
- Manage acquisition campaigns and maintain brand consistency
- Work with third-party agencies, internal service providers, and CRM team
- Report on acquisition marketing spend and invest effectively.
- Set parameters and KPIs for digital marketing activities and review performance.
- Work with digital sales analysts to measure and improve media effectiveness.
- Champion digital marketing effectiveness and contribute to omnichannel activities.
**Qualifications**:
- Master or equivalent by experience
- Fluent English (verbal and written communication)
- Google SEO/SEA certification
**Experience and skills**:
- 5+ years of experience in digital acquisition marketing in a competitive digital sector with a proven track record in achieving results (within budget, scope & timing).
- Proven track record of delivering increases in traffic and sales using online marketing methods across multiple channels
- Experience with website optimization tools
- Good understanding of performance marketing, conversion and online customer acquisition
- Experience with A/B and multivariate experiments
- Practical knowledge of developments and limitations within HTML, CSS and JavaScript
- Thorough experience with website analysis tools (e.g. Google Analytics)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in digital marketing
- Familiar with the applicable legislation (GDPR, ability to do competitions, regulations around online sales, cookies,)
**Personal**:
- Strong commercial acumen and customer-oriented approach
- Excellent attention to detail and results driven with experience of working strictly on a ROI basis
- Excellent communication & presentation skills
- Excellent ability to think creatively and strategically and identify and solve problems
- Result driven, strong analytical skills that lead to an increase in sales figures
- Demonstrates leadership to achieve the objectives
- Pragmatic and result-oriented
- Excellent insight: understands the business issues, challenges and priorities and understands how we can come to the fastest, most budget-friendly solutions. In short, reconciling speed, quality and quantity
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