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Digital Content Strategist
Il y a 7 mois
Ready to make digital transformation happen?
Of course, you know Orange is the next generation telecom operator. #TheFutureIsOursToMake.
This way, we can log into all of tomorrow’s challenges. Maybe your talent could speed up our transformation even more. Sounds good?
Then you might be glad to know that we are looking for an enthusiastic **Digital Content Strategist.**
Mission:
Develop and implement content plans that align with business objectives. This role will create digital requirements for the 'Digital team & digital agencies' to ensure relevant storytelling for each brand on our portals (acquisition platforms).
Key responsibility areas:
- Content & journey strategy development: Formulate & execute follow up of digital content plans in line with our audience/lead capturing strategy, business objectives and business roadmap (such commercial timeline, GTM timeline,).
- Responsible for generating clear and detailed digital requirements for the Digital Experience team and digital agencies, guiding the creation of content, components and assets on the portals (Orange.be & VOO.be) to enhance impactful storytelling for different market segments through initiatives such as personalization, segmentation and eligibility...
- Contribute to brand storytelling: Develop and oversee the implementation of relevant and compelling brand storytelling strategies, ensuring consistency across all digital channels.
- Alignment with business objectives: Ensure digital plans, digital journeys are directly aligned with business objectives, contributing to brand awareness, engagement (ex: audience strategy) and facilitating acquisition goals.
- Performance measurement: Follow through with a good implementation system to measure the performance of content initiatives, using analytics to assess their impact and effectiveness.
- Continuous optimization, benchmarking: Identifying opportunities to improve and optimise digital strategies, journeys, incorporating user feedbacks, data-driven insights and industry best practices to improve overall performance.
Profile:
- Strong expertise in **strategy of digital content**:
- Aware on major digital trends & opportunities
- Excellent understanding of CMS tools & other digital tech, api
- **Data driven & performance delivrabilty**:
- **Bachelor or Master Degree in Marketing**:
- 5-10 years’experience combining as many of the following practices as possible: digital content marketing, e-commerce, lead capturing, nurthering
- Out of the box mindset
- Good communication skills, teamplayer
- Client/User centricity
- Culture of performance
**What we are offering**:
A dynamic working environment where you have every opportunity for personal development. Moreover, you can look forward to the following compensation and benefits package: a market competitive salary, a company car, performance bonus, meal vouchers, 32 holidays per year, pension provision, life assurance and accident cover, and medical insurance.
**Inspired? Then we would like to hear from you If there's a match in the making, we'll invite you for a first interview
