Performance Marketing Manager Bene
il y a 1 semaine
Job Advert
**Performance Marketing Manager** BENE**
**We breiden ons team uit bij Radius **
**About Us**:
**Role Overview**:
As the Performance Marketing Manager, you will be responsible for developing, implementing, and optimizing our performance marketing strategies. Your goal will be to retain high-quality businesses that can benefit from our fuel card, EV card, EV chargepoints and telematics solutions, manage them through the sales experience and drive customer lifetime value with Radius (loyalty, cross sell and up sell).
**Key Responsibilities**:
- ** Strategy Development**: Design and execute comprehensive performance marketing strategies aligned with business objectives, focusing on lead generation and customer acquisition.
- ** Analytics and Reporting**: Analyze campaign performance, prepare and present regular reports to stakeholders with actionable insights.
- ** Budget Management**: Manage the performance marketing budget, ensuring optimal allocation of resources and maximizing ROI on marketing campaigns, using the most appropriate media to connect to our customer base.
- ** Cross-Functional Collaboration**: Work closely with sales, product, and content teams to ensure marketing strategies are aligned with overall business goals and customer needs.
- ** Market Research**: Conduct market research to identify trends, competitor strategies, and customer preferences, using this data to inform marketing decisions.
- ** Cross-sell nurturing**: Analyse, develop and implement cross-sell strategies to guide prospects through the appropriate sales channel and funnel, utilizing CRM tools to track and manage sales performances on the so-created leads.
- ** Continuous Improvement**: Stay updated on industry trends and best practices, continuously seeking opportunities to innovate and improve performance marketing efforts.
**Qualifications**:
- Bachelor’s degree
- 3+ years of experience in performance marketing, preferably within the B2B sector.
- Proven track record of managing successful digital and outbound sales and marketing campaigns with measurable results.
- Strong analytical skills and experience with data-driven decision-making.
- Familiarity with marketing automation tools and CRM systems (e.g. Salesforce is an advantage).
- Excellent communication skills, both written and verbal, with the ability to present complex information clearly.
- Business level fluency in Dutch, French and English
- Knowledge of the fuel card and telematics industry is a plus.
**What We Offer**:
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and career growth.
- A collaborative and innovative work environment.
**How to Apply**:
- __________________________________________________
**What do we offer to you ?**
**Departement** - **Marketing Manager BENE**
**Working hours**
MON-THU 08:30 - 17:00 - FRI 08:30 - 16:00
**Salary**
Competitive salary and performance-based bonuses - 39 hours per week - 26 days holiday - Meal vouchers - Eco vouchers - Hospitalisation insurance (incl. dental & en ambulatory costs) - Life insurance after 6 months in service - employee fuel card.
**Extra benefits**
Excellent training & coaching (min 3 days/year for all employees) - Opportunities for professional development and career growth - Opportunity to work in an international office - fun team.
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