Performance Marketing Lead
il y a 3 semaines
Marketing & communication- Antwerp**About Unikoo**:
We are a true full-service provider. With a team of passionate and talented employees, we offer start-ups, scale-ups and innovative organizations a “center of expertise” that unburdens, supports and makes our customers grow. A one-stop shop for advice and support in digitization & web development, finance & administration, marketing & communication and talent management.
**Your challenge**:
As a Performance Marketing Lead, you can use your expertise both for our customers (start-ups, scale-ups and innovative medium-sized organizations) and for our own internal operations. You will work on a wide range of processes, such as setting up and developing an (online) marketing strategy, analyzing existing digital marketing campaigns, managing new strategic projects and cultivating a data-driven approach. In addition, you will help expand our marketing teams in Antwerp and Lummen.
Here are some of your responsibilities:
- Contributing to the growth of the marketing team in all areas (including geographical, team, expertise, etc.)
- Participating in the further development of our service offering, implementing new trends & market developments in our approach, strengthening our marketing automation knowledge and further developing a data-driven philosophy.
- Setting up, monitoring, managing and optimizing digital initiatives such as digital platforms, websites, digital marketing campaigns, etc. This is both in terms of content and in managing a team based on scope, budget and timing.
- Detect market opportunities, pre-sales, and maintain customer relationships.
**The perfect match?**:
Convinced that this is the ideal next step for you? Here is an overview of the desired skills & expertise we are looking for:
- You have a master's degree (or equivalent through experience) and have at least 6 to 8 years of experience in digital marketing.
- You love a challenge, responsibility and like to take the initiative.
- Experience in developing marketing strategies and analyzing the marketing needs of companies is a must. Affinity with the world of growth companies and innovation-driven SMEs is a plus.
- Extensive knowledge and experience with performance marketing (technical setup, campaign management, analysis & optimization and reporting) in the field of SEO, SEA, Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, Facebook Business Manager, etc.
- You closely follow trends in the digital marketing landscape.
- Experience with branding processes and a graphic eye are a plus.
- You are a born project manager and planner.
- You love sharing knowledge and you get really excited when you can coach others.
- You are analytical, structured and enjoy taking others to the next level.
- You have experience in an agency/consultancy environment.
**Our offer**:
In addition to the “usuals” such as 32 days of leave (20 legal and 12 ADV days), there are many other “nice to haves”, such as:
- A very dynamic, challenging environment where you work for impactful growth companies and can help build the Unikoo Marketing team.
- Competitive remuneration
- No fixed hours or location: you decide your own working hours and workplace.
- Access to training platforms
- A characterful office with pool table, Playstation, cinema room, etc.
- ... so much more to discover
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