Go to Market
il y a 2 semaines
Go To Market Officer Digital
As a Go To Market Officer Digital, you will be responsible for developing and executing acquisition and activation campaigns for digital solutions, including Easy Banking App, Easy Banking Web, and Easy Banking Business, among others. You will also be involved in the launch of new functionalists, information campaigns on releases, and digital transformation projects for Retail and Private Banking employees.
- Language requirement
- Dutch-Strong written and spoken communication skills
- French-Strong written and spoken communication skills
- English-Strong written and spoken communication skills
**Responsibilities**:
- Develop and execute acquisition and activation campaigns for digital solutions.
- Plan and implement campaigns to raise awareness of new features and releases.
- Lead digital transformation projects for Retail and Private Banking employees.
- Raise awareness of digital touch points, such as video calls, click-to-call, and online agenda.
- Implement campaigns related to customer data optimisation, Opt in, and digital security.
***
**Requirements**:
- Bachelor's or Master's degree in a relevant field.
- At least 5 years of relevant experience in marketing and communication, with a focus on campaign management and/or digital marketing.
- Experience in customer digitisation and digital transformation is a plus.
- Strong project management skills.
- Excellent interpersonal and problem-solving skills with the ability to negotiate, influence, and maintain good relations with all parties involved.
- Customer-oriented with a proactive, creative, and assertive approach.
- Results-oriented with an open attitude towards change and innovation.
- Fluent in Dutch, French, and English.
- Ability to work 50% on-site and 50% from home.
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