Segment & Go-to-market Manager Soho

il y a 1 semaine


Brussels, Belgique Orange Temps plein

**Join Our Team as Segment & GTM Marketing Manager**

Are you a visionary B2B marketing leader passionate about driving customer-focused strategies and delivering impactful results? Do you excel in complex, dynamic environments and thrive on creating value through innovative segment and go-to-market (GTM) strategies? If so, we want to hear from you

As **Soho Segment & GTM Marketing Manager**, you will spearhead the development and implementation of customer-centric marketing strategies within defined segments. Reporting directly to the B2B Marketing & Business Excellence Director, collaborating across departments (B2B, B2C) and managing a team of B2B Soho GTM specialists, you’ll shape value propositions, anticipate market trends, and ensure seamless execution of integrated marketing campaigns that drive customer acquisition and retention.

**Your Key Responsibilities**:

- **Strategic Segment Leadership**: Develop and manage commercial value propositions, focusing on segment-specific customer insights and growth opportunities.
- **Go-To-Market Execution**: Lead cross-functional GTM initiatives, ensuring alignment with broader corporate goals while safeguarding campaign ROI.
- **Customer Experience Champion**: Enhance customer satisfaction and maximize lifetime value through tailored strategies.
- **Team Leadership**: Inspire and mentor a dynamic team of marketing professionals, fostering innovation and excellence.
- **P&L Ownership**: Manage budgets and oversee A&P investments to ensure optimal ROI.
- **Collaborate with Internal Teams**(Sales, product development, legal, finance, and operations to craft cohesive strategies and impactful campaigns) **and External Partners**( Suppliers, governing bodies, and Orange Group entities to align on objectives and co-create exceptional outcomes)

**Your profile**:

- **Education**: Master’s degree in a relevant field.
- **Experience**: 5-7 years in marketing management within a complex, matrix environment.
- **Skills**: Strategic thinker with exceptional interpersonal, influencing, and leadership abilities. Proficient in managing P&L, creating value propositions, and executing GTM strategies.
- **Industry Knowledge**: Telecommunications, content convergence, or services market expertise is a strong asset.
- **Leadership Style**: Energetic, collaborative, and very results-driven with a knack for inspiring teams and stakeholders alike.

**Our Offer**:
You will make the difference in this highly innovative vibe. As a result, you will develop your full potential by working with highly skilled colleagues and through continuous training. Moreover, you can count on a highly competitive and versatile compensation (performance bonus, company car, meal vouchers) and benefits package.

Oh, and one more thing: working here is fun. Ask our people, during one of our many team events and company get togethers.


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