Product Marketing Manager Ica

il y a 4 semaines


Zaventem, Belgique Quadient Temps plein

As a Product Manager Marketing ICA (INTELLIGENT COMMUNICATION AUTOMATION)
- Develop and direct marketing programs for our INTELLIGENT COMMUNICATION AUTOMATION Solutions
- Compile and evaluates research on the market's product requirements and identifies enhancements to current features and functionality
- Establish marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle
- Interface with engineers, designers, suppliers and customers to develop product requirements and specifications
- Prepare and coordinate product introductions and updatesSecuring most profitable growth for Quadient by identifying and securing implementation of the most efficient Marcom activities. Maintain and provide strength to company’s brand position in assigned marketing area. Secure the message is consistent. Secure a harmonized and aligned Marketing approach fitting into the local market. Develop new ways of reaching Quadient customers as opposed to repeating that ‘what we always do.’ Ownership of brand and marketing strategy as well as marcom plan in assigned territory. Develop and secure execution of the MarCom strategy and plans in assigned territory as well as the (localized) Segment
- and Product strategies, actions and tools for all channels according to Marcom plan.


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