Pro Sales Business Developer

il y a 1 semaine

Zaventem, Belgique Husqvarna Temps plein

**Business Area**:
Sales and Service EPAC, Region WSE
**Function**:
Sales and Service
**Position**:
Professional Business Developer (Country Belgium )
**Position Holder**:
**Reports to**:
PRO Sales Manager (Country BeNeLux )
**Date**:
23/11/2021

**Purpose**
The purpose of this position is to actively develop and grow our Professional sales through B2B sales and Pro
- dealer sales. This includes sales planning and acquisition of new professional customers and convert their portfolio into Husqvarna. The sales will be driven through-out one of our local markets in region Belgium but it may even develop into international sales. The position is responsible for sales planning and implementation of sales activities in order to meet the Husqvarna group’s targets regarding growth and profitability by developing existing accounts as well as acquiring new professional customers.

In order to meet the business needs, the position needs to be able to manage the mix between Direct and In
- direct customers, contractors and other stakeholders. As a Business Developer you are responsible to understand fully the total potential of the existing accounts and build and document an Account Growth Plan in order to maximize the Husqvarna sales during the life cycle of our products. You will also be responsible to the process of acquiring and converting new customers to Husqvarna. During the sales cycle you will deal with various customer channels, product mix and services offers. It is imperative to fully understand our brand promises as well both the dynamics of the B2B direct and indirect sales (via PRO-dealers).

The position reports to the Country Professional Sales Manager on the local market and is expected to spend 90% of the available time to meet, prospect and follow-up professional customers/business. The position requires ability to travel extensively.

**_Main accountabilities/Activities_**
**_Key Result areas / Key Performance Indicators_**
Translate sales targets into actions to fulfill business needs regarding sales and service.
Manage and develop the business profitability on all assigned customers both regarding brands, product and services mix.

Work with all steps in the sales cycle : focus on unveiling the customers’ needs and offer the right & relevant solutions (products & services). Contribute to our journey to go from “product supplier” to “solution provider” and become the preferred business partner of the customer by adding value to their needs.

Cooperate with the dealer sales rep regarding pro-dealer network development to improve quality and density of pro-dealers that are capable to support and fulfil the professional customers’ needs.

Increase the focus on sales and service according to professional user target groups, both direct and in-direct.

Build Account Growth Plans for each large account in order to maximize our share of wallet in the customer budget. The plan shall contain all details about the account, their strategy, key stake holders and possible growth areas

Function as a product specialist for GSP/TP products in the product portfolio.
Actual sales results to correspond or exceed the local actions to grow profitable sales.
Annual sales growth and profitability year-on-year according to Husqvarna global strategy.
Daily updates of customer status and activities in the CRM tool.

**_Main accountabilities/Activities_**
**_Key Result areas / Key Performance Indicators_**
Actively ensure best possible visibility for our brands, products and services. This includes fairs, training sessions, demonstration activities, assembling and dissembling the exhibition in store for each sales cycle and time spent on site with potential customers.

Support the Pro-dealer in meeting customers demand related to our products and services.
Planning and conducting product demonstrations and trainings at end customer
- or professional dealer site.
Assist in finding and developing new PRO-dealers as well as support pro-dealer development by assisting in follow-up on Seldis criteria & cooperation with dealer sales team.

Profitable annual growth according to local sales targets and budget.
Meet the targets for product mix customer profitability.

Product and Services presentation according to plan in CRM.

Cooperate with Dealer Sales team to develop and grow the PRO-dealer base in quality and density according to
target levels.
Support the Sales Manager with sales analysis and planning to develop the local business in order to deliver expected profitable growth for Husqvarna group.
Timely, accurate and appropriate sales and competitor information.
Provide accurate, up-to-date information in the CRM system on each customer. This includes annual sales target and activity plan per customer, and detailed customer data about size (revenue, employees fleet and purchase budget).

Utilize the CRM tool for follow-up and maintenance of both direct and indirect customers.
Provide support to the sales planni

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