Social & Influence Manager
Il y a 7 mois
About the job
The Social & Influencer Manager is responsible for:
Social Media:
- Develop and implement cross-brand SoMe Strategy (Campaign-specific & Always-On)
- Lead quarterly brand-specific SoMe tactical plans: from brief to reporting
- Create and execute SoMe learning agenda
- SPOC for Danone BE social media channels: Instagram, Facebook, Pinterest, Tiktok, Teads, YouTube, Twitch & new emerging ones
- Lead digital retail media strategy & implementation on SoMe platforms (e.g. Liveramp partnership)
- In collaboration with brand teams & content creator co-own brand-specific content pillars & editorial calendar, ensuring cultural, contextual and platform fit
- Champion SoMe Content Effectiveness guidelines & Brilliant Basics
- Setting benchmarks & KPIs, measuring performance / ROI, continuous revision
- Crisis management SPOC (daily adh oc requests, quarterly business review & reporting)
- Owner of social listening and community management processes within Danone BE & towards our partners (global & agencies)
- Local tools & tech ownership, Global team leasing SPOC: Datorama, Redmill, Sprout Social, Wrike, Facebook Business Manager
- Codification of key cross-brand learnings
- Monitor, track, analyze and report performance KPIs on SoMe platforms using GA & META insights
- IAS performance champion: from set up to cross-brand reporting
- Continuous trends sharing & broader team upscaling.
Influencer marketing:
- Influencer Marketing strategy ownership & implementation
- Guardian of cross-brand ways of working, ensuring simplicity and efficiency in processes
- Agency relationship owner, contractual and negotiation SPOC (remuneration model, legal, FTE plan)
- Setting benchmarks & KPIs, performance / ROI measurement & cross-brand results sharing
- Leasing with Danone to ensure consistency of BE strategy vs global guidelines
- In-house expert for executional excellence, advisory role towards brand teams for implementation of influencer campaigns.
About you
- Prior relevant expertise in Social Media & Influencer Marketing (2-5 years)
- Ability to set the agenda and ensure plans are in-line with strategy & codified insights
- Driven by business impact; real partner for other Marketing teams
- External perspective, continuous learner, trends watcher
- Ability to find the balance between discipline and innovation
- Ability to extract maximum value from external partners and our global team
About us
Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.
Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?
**We Offer**
Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you Join our dynamic team and help us make our vision a reality by playing a key role in the performance of Danone and all its brands.
What’s next?
- all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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