Value Proposition
il y a 1 semaine
**Value proposition & Product Manager** **(**220007WG**)**
**LIEU PRINCIPAL**: BELGIUM-BRUSSEL - BRUXELLES-BRUXELLES
**ORGANISATION**: AXA Partners - AP Global Markets
**TYPE DE CONTRAT**: Permanent
**EQUIPE**: Equipe de jour
HORAIRE**: Temps plein
**DESCRIPTION**
**Dimensions of role**
The Product Manager will mainly focus on:
- Strategic Marketing & data gathering
- Value proposition
- Service design
- Product marketing & sales activation
- Growth hacking tracks & Business Partners co-creation actions
**KEY RESPONSIBILITIES**
**Market Intelligence**:
Identify, document and follow-up the market trends and likes, pains and needs of our B2B customers, their end-customers and broker channels:
- Statistics: Collect all relevant demographic & socio-cultural statistics that help to model our market
- Trends: Follow-up all political, economic, socio-cultural, technological, ecological & legal evolutions that potentially impact our business
- Customers B2B: Assess goals, fears & strategy of companies in our key sectors
- Customers B2C: Identify end customer likes, pains & desires per segment
- Channels: Document the likes, pains & desires of all our channels: BP, brokers, digital,
- Competition: Monitor the strategy, offering & USP's per key competitor or new entrants
**Portfolio management**:
Harmonize, digitalize and continuously improve our existing service portfolio to maintain high customer satisfaction and sales efficiency standards
- Harmonize & standardize our offering to leverage economies of scale & streamline the sales process
- Continuously Improve - Integrate customer feedback and keep our offering up-to-date with market standards
- Digitize - Add digital/mobile elements wherever relevant & possible
- Create sales briefings & trainings
**Value proposition Design**
Decision on the adaptation of services for the Benelux market and creation of new value propositions
- Determination of service needs and specifications
- Feasibility analysis of the services proposed by AXA Partners Business Lines or other AXA entities & localization
- Determination of relevant services and creation: innovative solutions by extension existing services and the intelligent combination of base components from existing services for specific purposes.
- Ultimate responsibility for these value propositions
- Business Plan creation
**Go-to-market Strategies and tracks**
Designing and managing the complete approach to bring the Value Proposition to the market
- Final responsibility for the entire track
- Determination of the distribution channels
- Stakeholder activation & onboarding
- Service Naming
- USP's definition
- Service pitches
- Define target segments
- Design Sales approach tracks
- Exchange with and support responsible for external marketing on the campaigning such as account based marketing actions and content marketing
- Possibility to lead and organize multichannel campaigning for services (together with agencies)
**Business Growth active actions**
Lead and support various strategic actions with Business Partners to ensure our business growth and strengthen sales & marketing impact
- Marketing2marketing actions: leading and co-developing contact sessions and flows between AXA Partners marketing and marketing, product management, innovation of our most important Business Partners.
- Workshops organization and support as marketing expert
- Business Partner support to accelerate business growth, consult on growth hacking tracks. Lead Co-creation tracks.
**Sales guidance**
- Consultancy to sales regarding services, sales pitch and offerings
- Support to sales for service definitions in RFPs
- Development of segment tracks for sales
LI-BE
**QUALIFICATIONS**
**Education, Professional Qualifications and Experience**
- You have a Master’s degree in economics, marketing, business or engineering (or equivalent through experience)
- You have minimum 4-7 years of experience in product marketing in a B2B organization
- The knowledge of the (Financial &) insurance and (Travel) assistance sector is a plus
**Technical/ Functional Knowledge, Skills and Abilities**
- Your core expertise is about Value Proposition creation, Strategic and product marketing
- You are trilingual Dutch/English/French
- You think strategically, you have analytical skills and can synthesize information
- You are result driven
- You can work independently within a self-managed team in close collaborations with team members and other employees
- You have good communication skills and an open mind set
- Excellent Networking skills
- Team player
LI-BE
**A PROPOS D'AXA**
Le Groupe AXA est un leader mondial de l’assurance et de la gestion d’actifs, avec 160 000 collaborateurs au service de 105 millions de clients dans 62 pays.
Nous protégeons et conseillons nos clients à chaque étape de leur vie, en proposant des produits et services qui répondent à leurs besoins dans les domaines de l'assurance, de la prévoyance, de l'épargne
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