Category Manager Plant Based
il y a 5 jours
About the job
As Category Manager, your role is to act as category consultant towards our retailers, with a focus on our top 3 retailers.
You create partnerships with retailers and convince them of our strong category vision. Based on retailer-specific shopper insights and through strong implementation of all key category dynamics, you create joint category plans which accelerate category growth at the retailer.
In this position, you report to the Senior Category Manager Belux.
Responsibilities & key result areas:
You quantify the full potential of each category at the assigned customer(s). You develop recommendations based on a profound understanding of the shopper, the customer and data-driven analysis -on assortment, pricing, promos and shelf
- in order to maximize the revenue for the category.
You implement the shelf vision, assortment logic, promotions, pricing tacticsacross channels and shop format within each category in order to increase category accessibility/visibility and, by doing so, maximizing category performance.
You participate to category projects -e.g., reshelving project for a specific customer
- in close collaboration with all relevant -internal and external
- stakeholders in order to make sure that all marketing and business milestones are achieved.
You act as category consultant to the account management team and in the management of the trade marketing fund in order to ensure a full alignment between the overall marketing strategy and the Customer Development Plans.
You install data/business analysis sources and perform evaluations and (ad hoc) analyses for internal -strategic
- decision making and to track and report on category performance in order to increase account knowledge and drive the customer agenda based on objective category input.
About you
- You have a Master degree or equivalent through experience.
- You have at least 2 years of relevant experience in e.g. Sales, Marketing, Strategy/Business Development, etc.
- Having worked in a strong FMCG branded company is a must.
- Having worked in a retail context is a must.
- You have experience as a Category Manager.
- You have Project Management skills and you have a strong customer focus.
- You are a strategic, conceptual & innovative thinker and have strong analytical skills (incl. Statistical).
- Your negotiation & interpersonal skills are excellent.
- You are willing to travel 10% of your time.
- Excellent knowledge of Dutch, French and English written as well as oral is a must.
About us
Work within a company with a vision: a vision of a world where more of what we eat comes directly from plants - planet friendly, sustainable and healthy.
Alpro’s successful voyage of discovery started over 35 years ago with naturally nutritious soya, turning it into plant-based alternatives to milk, yogurt, cream and margarine, so that anyone and everyone could enjoy delicious plant powered foods. Now almond, hazelnut, rice, oat and coconut drinks have just been added to our ever-growing list. Alpro is still exploring, innovating and growing
The Category Manager will have a key role in this growth scenario. You have the chance to work within an A-brand company with headquarters in Ghent.
Next to an attractive salary package, Alpro offers a young and dynamic company culture with a lot of career opportunities and opportunities for personal development.
Interested?
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