(Senior) Product Manager
il y a 3 semaines
Abbott Vascular is looking for a Senior Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
- Analyze brand positioning and consumer insights across the EMEA region
- Shape and communicate our vision, mission and strategy
- Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
- Partner with and coordinate the cross-functional team on initiatives related to the brand
- Lead creative development to motivate the target physicians to “take action”
- Establish performance indicators and targets and build short and long term sales forecasts
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities to stay ahead of competition
- Execute and monitor new and ongoing marketing and advertising activities
- Monitor product supply and distribution
- Align stakeholders (Global, Regional, Local and across all functions) around the brand’s direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives
- Provide guidelines for financial planning, forecasting and strategic planning exercises
- Ensure compliance in performing the training as required by the training procedure
- Ensure compliance in reporting product experiences according to AV requirement
Your Profile:
- University degree (ideally in business, marketing or MBA)
- Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.
- Experience with multi-country/region marketing management is required.
- Medical devices, pharmaceutical industry experience preferred
- Large Multinational companies experience
- Mature product / business life-cycle management
- Understanding of the Medical Device or Pharmaceutical industry and trends
- Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Experience with CRM systems and content approval processes
- Up-to-date with latest trends and marketing best practices, including multichannel campaigns
- Desire to understand and fully explore solutions meeting local market conditions
- Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization
- Ability to interface with key customers and opinion leaders - all stakeholders
- Communication and influencing skills
- Results and performance driven
- Creative thinking and change management
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