Innovation Marketing Manager Energy SodaStream Flavors
il y a 1 semaine
OverviewAs a key member of the Global Flavors Category Team, you will lead the creation of breakthrough flavor innovations for Sodastream aligned with the Drink Better positioning. This role is designed for a strategic marketer who wants to shape the future growth of the flavors category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better?You’ll be responsible for developing and execute a winning energy platform introducing the brand in the cleaner energy space as part of our drink better positioning.This role requires strong collaboration across global and local teams, working with R&D, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams. ResponsibilitiesChampion the growth of the Sodastream flavor portfolio towards healthier drinks in clean energy unlocking new consumer occasions with functional benefits.Lead the development of new flavor product platform based on emerging consumer needs, and macro trends in healthier drinks space.Define the brand & portfolio strategy to win in energy, aligning with global Drink Better positioning Build and validate a robust innovation pipeline to accelerate the growth of the overall flavor portfolio and to deliver on the Drink Better positioning.Identify and establish strategic brand partnerships to deliver strong & credible product proposition.Apply transformational & disruptive thinking to identify white space innovation territories beyond the core product portfolio in partnership with insights, design and R&D team in close partnership with key flavor markets. QualificationsMaster degree in marketing, Business Administration or related field. Consumer-centric mindset, with a deep passion to understand consumer behavior Passion for beverages market with an eye for new trends & dynamicsStrong strategic acumen with a bias for action and experimentation turning insights into winning ideas.A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organizationExcellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organizationPassion for sustainability, wellness, and consumer-led disruption.Happy to travel / work flexibly in a remote team set-up
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