Eme Marketing Manager
il y a 4 jours
A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For almost 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
**What will your responsibilities be within bioMérieux?**
Reporting to the EME Clinical Marketing VP, the Regional Marketing Manager AMR/AMS will be responsible for driving and supporting EME clusters and subsidiaries in the implementation of the AMR/AMS marketing strategy in order to maximize the EME business results, in alignment with the Global guidelines and strategy. The Regional Marketing Manager AMR/AMS will play a key role interfacing between Global Marketing teams and cluster/subsidiary Marketing teams, ensuring an efficient translation of Global guidelines into the market specificities of EME.
This position will be located within EME with approximate travel between 30-50%.
**Main accountabilities will include**:
**AMR/AMS**:
- Demonstrate in-depth knowledge of the value of the bioMérieux solutions supporting AMR/AMS in customer’s routine workflow (included in the scope: VITEK MS PRIME, VITEK 2, ETEST, WASP-WASPLab, PPM - not necessarily technical knowledge), excluding sepsis-specific products, along with key differentiation items vs. competition, to define customer offer
- Leverage Global and Regional Medical Affairs team to deliver evidence / economic and patient outcome data to our Sales & Marketing teams
- Go beyond AMR/AMS products and gain sufficient knowledge of key product lines (for ex. Biofire) to be able to support synergistic co-positioning and cross-selling
- Ensure that the value proposition of bioMérieux solutions is clearly established and shared with EME Sales & Marketing teams
- Work in close collaboration with the Global and Regional GCP team to adapt and deliver impactful trainings for our Sales & Marketing teams
- Full Potential and other initiatives:
- Become a key stakeholder of Full Potential EME workstreams, especially around cross-selling and AMR/AMS (Boost Value of bioMérieux solutions)
- Serve as the interface between global and cluster/local teams to introduce new products to the market, especially supporting subsidiaries with limited marketing resource (key focus on VITEK MS PRIME launch)
- Work with local teams to identify untapped business opportunities
- Support other cross-functional initiatives and projects implementation
**Marketing Plan**:
- Support Cluster Marketing Directors and subsidiaries Product Managers to build their Marketing Plan following the Marketing Plan 4 Impact framework, in alignment with Global guidance
- Ensure a follow-up of the Marketing Plan execution based on a dashboarding approach
- Provide the Global Marketing teams with data about the EME market to ensure that EME needs are addressed
**Communication and KOL management**:
- Support EME clusters and subsidiaries for AMR/AMS-related communication events
- Maintain a network of Regional AMR/AMS KOLs driven by Global and Local Medical Affairs teams
**EME Market knowledge**:
- Serve as the point of contact to gather in a central repository, document, disseminate the market and customer insights (products, competition, trends, regulations, ) necessary to the Sales & Marketing teams in EME
**EME Clinical Marketing community**:
- Animate the EME Clinical Marketing community (information sharing, best practices, identifying referents for segments / solutionstraining, competencies)
- Propose recommendations to optimize the organization, skills and impact of the Marketing community within the EME Region with the objective to strengthen its business impact
**Business Performance, Budget, StratPlan, Forecasts**:
- Contribute to the elaboration of the EME budget and StratPlan
- Follow the business performance on a monthly basis and be responsible for providing qualitative feedbacks explaining the business trajectory
- Take proactive actions to support cluster/local teams in case of challenge to reach Budget
- Support local teams in improving forecasting accuracy to secure good match between Supply and Demand signals, in collaboration with Supply Chain
**Ambassador**:
- Be an Ambassador for bioMéieux EME teams within and outside the organization
- Adopt a Dare & Try mindset, targeting growth, in alignment with bioMéieux core values
**Who are you ?**
**Studies and Experience**:
- Graduate degree in Science and/or Marketing, with 10 years of experience in a business environment (healthcare industry, ideally IVD related to AMR/AMS)
**Skills and Qualifications**:
- Strong business acumen, focused on pragmatic/clear/simple approach, able to adapt and learn quickly
- Ability to perform both qualitative and quant
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