Trade Marketing Manager
il y a 6 heures
**Would you like to develop and implement a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies? Then our new Trade Marketing Manager BELUX is your next step**:
**Location**: Brussels, Belgium
**Hybrid**: minimum 3 days a week in office
**About the role**
Our Belgian brands Solo, Becel, Flora, Rama and Violife are looking for a creative and above all, enthusiastic Trade Marketing Manager to join its team.
In this role, you are leading Marketing & Trade Marketing Upfield foodservice team and you report to the Channel development Lead West Europe.
One of your main responsibilities is the Brand Management Portfolio & innovation. This means that you are in charge of product innovation as in launch innovations in the BELUX market for our brands. You will work on getting global team approval and project management until the local launch.
The Trade & Channel marketing part of this role is about defining and implementing customers' (key accounts) activation plans while focusing on Top 3 wholesale. You also work on wholesale activation plan and market follow up (secondary sales data analyses, trends & research ex FS Alliance and Group7, Key competitors follow up on prices, activation, and online & offline advertising).
As for the digital focus, you define and implement digital strategy with global and the local agency. You also coordinate calendar for social media content and maintain the website up to date and content creation.
Another responsibility of this role is to be the PR Project Manager for events, trade fairs and exhibitions.
Last but not least, you support the Sales team on Key accounts with presentations & activation and you are the budget owner for an assigned operational A&P budget control for Violife Professional BE.
**So what does it take to be successful in this role?**
Bachelor's Degree in Marketing or Business Administration or equivalent. A 5 to 8 years relevant and hands on experience in developing and implementing marketing strategies.
Experience in FMCG or in a fast paced environment will be an added advantage.
As a person, you easily adapt to changes in a high paced and ever-evolving organization.
Ability to handle ad hoc requests on a daily basis.
**What's next**
Alice Graca, Talent Acquisition Specialist
- Upfield is an employer who is committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias._
- No personal characteristics should be a barrier to joining Upfield and we prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other personal characteristic._
- #LI-HYBRID_
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