Product Manager Demand Creation

As the **Product Manager Demand Creation**, your mission is to develop and execute dynamic strategies that build brand awareness, increase visibility, and fuel meaningful engagement and conversions. You will balance creativity and execution excellence with strict attention to legal and regulatory compliance, ensuring all campaigns reflect LYNX's strategic ambitions and brand integrity. **What you'll do**: - Conduct market research in each country to understand local customer preferences, behaviors, and trends - Track competitor landscape and analyze their strategies to find opportunities for differentiation - Develop and implement demand creation strategies to increase brand awareness and drive reach within target audiences - Create concise marketing plans per country by translating the overall Segmentation Targeting and Positioning into country-specific objectives, strategies, tactics, and budgets - Refine brand positioning and messaging to resonate with local audiences while maintaining brand consistency - Collaborate with Brand & Campaign Marketers, Legal staff, and Corporate Communications to plan and execute tailored marketing campaigns - Set up frameworks to monitor and measure the performance of demand creation efforts in each country - Analyze data to gain insights and optimize campaigns for maximum effectiveness and ROI - Ensure compliance with local regulations in collaboration with Legal staff - Establish brand guidelines and governance processes to maintain consistency and compliance - Support media relations and help develop engaging content to attract and educate customers - Manage the demand creation budget and ensure effective allocation across countries **Requirements/Qualifications**: - 8-12 years of experience in strategic marketing, ideally within the brokerage or financial services industry - Bachelor’s degree or higher in Marketing, Business, or a related field - Proven ability to develop and execute market-specific demand generation strategies - Strong analytical skills with experience using performance data to drive marketing decisions - Familiarity with local and international regulatory requirements for marketing communications - Excellent communication and stakeholder management skills across regions - Experience working in Agile environments with a focus on execution and continuous improvement - A customer-centric and compliance-driven mindset with strong attention to detail **What you'll get**: - A monthly salary based on your experience, plus a fixed 13th month and 8% holiday allowance - A pension plan (8% employer contribution) - Room and budget to build, trial, fail and learn, part of this is our continuous growth potential and training budget of €2.000 per year - A really cool office full of skilled colleagues located at the Herengracht in Amsterdam - Office lunch, beverages & fruits - Travel allowance, home office equipment - Epic trips & activities, both with our Amsterdam office and with LYNX international **Who we are**: "LYNX helps you invest in yourself" "Working at LYNX means joining the LYNX family" "The development opportunities make LYNX the best place to work" This is what the employees say about LYNX and it is exactly what we want to offer: a work environment where you can get the best out of yourself. At our office in the heart of Amsterdam, Ghent, Berlin and Prague, we work every day to offer both private and professional clients the best trading opportunities, with a fast, user-friendly and reliable trading platform. **The best choice for anyone who takes investing seriously** LYNX is an international FinTech that offers you a relaxed and informal work environment, where you can get the best out of yourself and where 300 people contribute together to the success of our customers since 2006. In 2006 LYNX entered the investor market with two spearheads: very low rates and an extensive product range. This makes the online broker not only successful in the Netherlands, but also abroad. After opening offices in Belgium, Germany and the Czech Republic, LYNX now offers its services in ten different countries, making it a European broker of size. In 2019 the product of LYNX, and therefore the offer for investors, has been greatly improved. For example, a highly advanced mobile and tablet app is available, the LYNX Masterclass webinars can be watched weekly via the Knowledge Portal, and thanks to the Morning Call, investors are quickly daily informed about the latest news on the financial markets.