CRM Data Analyst
il y a 5 jours
**Position Summary**
- Do you have a passion for data, insights, and coffee? Do you want to work together with energized teams towards the most performing plans for the Belux market? By joining our CX&I team, you will be working on customers insights, analytics but also designing campaigns in the latest Marketing technology tools._
**A day in the life of a CRM Data Analyst**:
- In charge of B2C Marketing campaigns' post-analysis (return rate, segments’ behaviour, incrementality, uplift generated, communication's impact)
- Perform statistical analysis through different tools (Nespresso is working with Adobe, Knime, Snowflake, PowerBI) and present recommendations to the business.
- Assessment reports for all major promotional and communication activities (both short and long term)
- Adhoc analysis for internal departments (such as boutique and e-sales), both re-actively and pro-actively
- Continuously supporting on segment creations in Adobe campaign
- Continuously improving the customer journey via Adobe platform (AJO) creating real time personalised flows
- Will be the HQ contact / SPOC for the new Marketing technology (Adobe project)
**Meet the team**:
The Nespresso Marketing team consists of 17 persons operating in 4 distinct teams: Brand, Product, B2B and Customer experience & insights. You would be part of the later one which is a dynamic analytical team of 5 persons. The CX&I team collaborates with all the departments (Channels, Demand & supply, B2C,..) to nurture the company with insights thanks to Nespresso’s direct to consumer model. Our team is also the guardian of net acquisition and subscription on top of insights.
**What will make you successful**:
- Degree in mathematics/statistics, or economic studies with large quantitative component
- 2-5 years experience in data / analytics related activities in a business oriented environment.
- Master the SQL language (or having experience in coding)
- Knowledge about Adobe Martech is a plus
- Master OS office (Excel, Powerpoint, Word) and Power BI
**Benefits**:
- A full-time position located in Brussels;
- Hybrid working (2-3 days / week homeworking);
- Excellent benefits, including an annual target bonus;
- A variety of professional trainings and development programs;
- Various career opportunities, both in Benelux and internationally;
- Professional working environment, team spirit, company pride and passionate colleagues.
- You will contribute to make Belux a better coffee place
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