Digital Traffic

il y a 10 heures

Brussels, Belgique Luminus Temps plein

Publicatiedatum: 28 februari 2025
- Brussels
- Contract open-end

Join our Digital Transformation team and help shape the strategy for Luminus’ digital channels.

As a Digital Traffic & Analytics Expert,
you optimize our digital ecosystem with data-driven insights and advanced tracking solutions.
With expertise in tagging, tracking, SEO and analytics, you’ll ensure our digital strategy is measurable and effective. You'll drive high-quality traffic, refine search strategies and continuously optimize performance to enhance online acquisitions and customer engagement. Ready to make an impact? Let’s connect

**Your Daily Job**
- You set up and optimize tagging frameworks (Google Tag Manager) to ensure accurate tracking and GDPR compliance.
- You generate insights from Google Analytics, build dashboards and perform attribution analysis to improve performance.
- You enhance search rankings, analyze traffic quality and refine user journeys to boost conversions.
- You develop and execute strategies for organic and paid traffic, collaborating with marketing teams.
- You work closely with digital experts, provide training and share best practices on SEO and analytics.
- You define KPIs, monitor acquisition costs and provide data-driven recommendations.

**Your Profile**
- You have a Bachelor's or Master's in Digital Marketing, Data & Analytics.
- You bring 5+ years of experience in traffic analytics & SEO in a similar-sized company.
- You are certified in Google Analytics 4 and Google Tag Manager (Google Ads is a plus).
- You have expertise in SEO and analytics tools (GA4, GSC, SEMrush, Ahrefs).
- You are skilled in data visualization (Looker Studio, Power BI) and campaign tracking.
- You are familiar with HTML, CSS and headless CMS platforms (Sanity is a plus).
- You are fluent in English and French or Dutch.

Curious about your benefits and more? Visit our jobsite.

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