Country Brand Lead

**Introductie**:
Science Talents is part of House of Talents, an international HR services group specialized in bottleneck professions. You will be working in a no-nonsense environment where team spirit, drive and eagerness to learn are key.

We are very open and communicative go-getters who are keen on results and quality.

To further strengthen our growth, we are constantly looking for new colleagues within Project Staffing.

Working as a consultant equals working with a fixed contract at Science Talents. You get the chance to work on different projects in your field of expertise and gain new experiences in life sciences, the chemical sector, and the food industry.

**Jobomschrijving**:
In this project, the Country Brand Lead Consultant will launch in the coming 3 years 2 breakthrough medicines in the Anti - Infective (AI) therapeutic area.

As Country Brand Lead (CBL) Consultant for the AI portfolio you are accountable - after ensuring with the XF Access team the reimbursement and pricing of your new dermatology brands - to drive, co-develop and co-implement the best-in-class omnichannel strategy, consisting of creative digital and non-digital marketing strategies and tactics in close collaboration with the local and GLocal cross-functional (XF) team members.
- Drive access strategy and support the XF Access Team to achieve the desired access, pricing and reimbursement
- Drive KOL/patient advocacy groups development and advocacy in accordance with policies and maintain personal contact with selected key customers/KOLs
- Be responsible for the development of the local strategic and tactical omnichannel plans based on customer/account/patient insights in alignment with cross-functional team members
- Build & execute a launch excellence omnichannel plan for your AI portfolio
- Lead different cross-functional teams to ensure diverse expert input from colleagues and to drive team execution
- Think on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities
- Successfully increase our customer and patient impact through new digital channels and further optimization of current non-digital channels
- Co-lead with medical the development of non-promotional (on top and/or instead of promotional/branded) materials based on customer/account/patient insights and customer/account/patient needs, via the GLOCAL model
- Able to take ownership and drive projects from conceptualization to implementation.
- Share and gather knowledge and best practices with/from other business departments and from omnichannel marketing teams above country and externally.
- Support acceleration of new capabilities, including omnichannel marketing
- Active monitoring of developments in the healthcare environment, trends, competitor activities, customer
- and patient-insights
- Accountable for managing forecasts, revenues and expenses
- Ensure high standards of Compliance to norms, policies, and procedures

**Profiel**:

- Minimum 3 to 5 years of experience in marketing and customer engagement in SP environment
- Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or non-digital marketing campaigns
- Effective collaboration skills: works effectively within different teams; comfortable with shared responsibility; takes appropriate risks if/when needed; celebrates achievements; demonstrates a sense of urgency and ownership.
- Ability to analyze data, interpret and communicate clear, actionable recommendations
- Identifies, measures and evaluates key performance metrics
- Challenges status quo to drive innovation
- Experience interacting with external customers & stakeholders and acting upon customer insights
- Strong communication and influencing skills
- Fluency in Business English as well as Dutch or French, with a mínimal requirement to understand and communicate in both languages

**Aanbod**:
We offer an attractive salary package:

- Market-based gross monthly salary
- Net expense allowance
- Company car + fuel card
- Cell phone subscription
- Group and hospitalization insurance
- 12 extra ADV-days as part of our 40-hour working week
- Meal vouchers + eco vouchers
- Training opportunities