International Sales Manager

Company Description Silver Cross Ltd is a long-established parenting brand founded in 1877, known for its heritage in designing quality products for families. The company combines traditional craftsmanship with modern innovation to serve the needs of parents worldwide. Award winning and the UK's number one nursery brand, Silver Cross continues to build trust through reliable, well-designed baby and nursery products. The brand focuses on delivering premium experiences, safety, and comfort for children, while supporting parents with thoughtful product. Purpose of the role The APAC Sales Manager is responsible for leading the commercial development and day-to-day performance of the Silver Cross business across the Asia-Pacific region. Operating with a high level of independence, the role will take ownership of regional sales delivery, distributor performance, forecasting, market development and commercial planning. The postholder will identify opportunities and challenges, develop clear recommendations and lead implementation without relying on routine direction from the Associate Director of International Sales. Working collaboratively with the Associate Director, the role will contribute to the creation and ongoing development of the APAC regional strategy. The postholder will translate the agreed strategic direction into practical regional plans, priorities and measurable actions, taking ownership for delivery. This is a senior regional sales role requiring a proactive, commercially astute self-starter who can operate effectively across different markets, cultures and time zones while recognising when consultation or approval is required.

Key responsibilities
• Take ownership of the commercial performance and development of Silver Cross across the Asia-Pacific region.
• Deliver regional sales, revenue, margin and growth targets.
• Develop and implement regional commercial plans, budgets and forecasts.
• Manage and strengthen relationships with distributors, agents and key retail partners.
• Monitor partner and market performance, addressing underperformance and leading recovery plans.
• Identify and develop new markets, channels and commercial opportunities.
• Use market insight and performance data to recommend actions and improve results.
• Support product launches and ensure consistent delivery of Silver Cross brand standards.
• Collaborate with internal teams including Finance, Marketing, Operations, Product, Merchandising and E-commerce.
• Make effective day-to-day commercial decisions independently, escalating significant risks or investments where appropriate.
• Travel regularly across the APAC region to support partners, customers and market development. Experience and skills
• Significant experience in international sales, regional sales or business development.
• A proven record of delivering profitable growth across multiple markets.
• Strong experience of managing distributors, agents and retail partners.
• Experience of independently managing a geographically dispersed region.
• Strong commercial planning, budgeting, forecasting and performance-management capability.
• Experience of developing new markets and improving underperforming territories or partners.
• Strong negotiation, influencing and senior stakeholder-management skills.
• Sound financial awareness and confidence using sales and market data.
• A proactive, resilient and self-starting approach, with the ability to work across different cultures and time zones.
• APAC market experience, ideally within branded consumer goods, nursery or lifestyle products.
• Fluent written and spoken English; an additional regional language would be advantageous.
• The flexibility to travel regularly.