Marketing Manager for California Sports Sunglass Brand

Il y a 2 jours
Brussels, Brussels-Capital, Belgique SUPACAZ Temps plein
*Required* You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. *Required* Company Description SUPACAZ is a fast-growing leader in high-performance cycling, known for fusing advanced technology, bold design, and distinctive style into premium products. The brand holds strong market share and design leadership across accessories, apparel, tools, and shoes, consistently driving trends within the global cycling industry. Since its founding in 2012, SUPACAZ has achieved rapid year-over-year sales growth, often doubling or tripling annually. The company offers an environment suited to individuals who are self-motivated, detail-oriented, and passionate about cycling. With offices in California, Taipei, Tokyo, and roles based in Hong Kong SAR, SUPACAZ provides opportunities to collaborate across international teams. Role Description This is a full-time, on-site Marketing Manager role based in Hong Kong SAR, focused on growing SUPACAZ’s California sports sunglass line across cycling, baseball, and racquet sports. The Marketing Manager will develop and execute brand and go-to-market strategies, including campaign planning, product launches, and seasonal promotions for sunglasses in key sports categories. Responsibilities include managing digital and social media campaigns, coordinating content creation, overseeing influencer and athlete partnerships, and ensuring consistent brand messaging across all channels. The role will involve close collaboration with product, sales, and design teams to align marketing initiatives with business objectives, track performance metrics, and optimize campaigns based on data insights. The Marketing Manager will also conduct market and competitor research, support retail and event activations, and help build long-term brand equity in existing and new markets. Qualifications
• Experience in marketing strategy and campaign management, preferably in sports, outdoor, or consumer products.
• Proficiency in digital marketing, including social media, email marketing, and basic analytics tools.
• Skills in brand management and content development, with the ability to adapt messaging for cycling, baseball, and racquet audiences.
• Strong project management and organizational skills, with the ability to handle multiple campaigns and deadlines.
• Excellent written and verbal communication skills in English; additional language abilities are an advantage.
• Comfort working cross-functionally with sales, product, and design teams, and collaborating across international offices.
• Demonstrated interest in cycling or sports lifestyle markets and familiarity with current trends in sports sunglasses.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Ability to work on-site in Hong Kong SAR and occasionally support events or activations outside standard office hours.

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