Product Marketeer

il y a 4 semaines


Ghent, Belgique Sofico NV Temps plein
What the job is about

As our Product Marketeer (PM), you’ll be the expert on the buyers and competition in the markets we serve, driving our go-to-market efforts.

As a Product Marketeer, you play a key role in positioning our products in the market. You help analyze customer needs and implement effective marketing strategies to increase market share in all of our 10 locations worldwide. You actively contribute to strengthening the positioning and maximizing the appeal of the products.

As our PM, you will:

  • Position product messaging that differentiates our offer in the market.
  • Manage competitive market knowledge by working with cross-functional stakeholders.
  • Communicate the value of new features to key stakeholders and customers.
  • Create product content such as case studies, videos, website copy, blog posts, and presentations.
  • Measure and optimize content relevant to the buyer journey with all stakeholders, as it relates to product feature adoption and successful usage of our Miles Enterprise software.
Your Interests and Skills

Sofico delivers ‘Miles Enterprise’, an ERP software for automotive finance, leasing, fleet, and mobility management. It’s an end-to-end solution encompassing front-, mid-, and back-office functions that can be customized to the customers’ needs.

Because of your excellent communication skills, you can effectively and concisely communicate both internally and externally with operational colleagues and project stakeholders. You have:

  • At least 3-4 years of experience in Product Marketing in a fast-paced SaaS organization/software environment.
  • The ability to prioritize tasks and responsibilities across projects.
  • Excellent communication skills.
  • The ability to build strong working relationships with different stakeholders across all levels of the organization.
  • Effective copywriting and content creation skills.
  • Fluent proficiency in English.
What we offer

We would like to welcome you to an international and multicultural company that has been operating for over 30 years and is doubling in size every 5 years. Growth is our middle name, while we strongly adhere to our horizontal and open company culture.

You're in the driver's seat of your own career, that's our motto. Your personal development is therefore paramount. During an extensive onboarding program of six months, we familiarize you with our product and the organization with the support of your job coach. Even after this period, you will continue to get opportunities to learn and develop yourself further. You’re never alone.

At Sofico, you will also work in a modern office that is easily accessible. We have plenty of safe charging points for your electric car or bike, and free shared bicycles available to pick up your lunch.

In return for your efforts, we offer an extensive salary package, including a company car with a fuel card, a bonus system, meal vouchers, and group and hospital insurance. Are you a sporty type? A bike lease is also one of the possibilities The flex

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