Growth Manager

il y a 2 semaines

Laeken, Belgique Universal Music Belgium Temps plein

Universal Music Belgium is looking for a Growth Manager to join the Marketing & Sales team. As a Growth Manager, you are the engine behind our online growth. You are a hybrid talent who bridges data, technology, and commerce. You work closely with the Physical Sales Manager and the Data & Performance team on the strategy, development, and management across the entire digital spectrum: from attracting new customers through paid advertising to maximizing customer lifetime value via CRM and improving conversion on our e-commerce platform, Musicstation.be. ------ Your Responsibilities E-commerce: You analyze the performance of our webshop (Shopify) and proactively identify opportunities to improve the user experience and conversion rates. You manage product launches and online promotions from A to Z. You help keep our online store up to date. You implement Conversion Rate Optimization (CRO) strategies to continuously improve onsite performance and maximize conversions. CRM & Email Marketing: You are the owner of our CRM system and develop a strategy to increase customer loyalty and retention. You build and optimize automated email flows (welcome campaigns, abandoned cart, win-back flows, etc.). You segment our customer database for personalized and targeted campaigns. You analyze the results of your campaigns and make data-driven adjustments (open rates, CTR, conversions, LTV) Paid Advertising & Customer Acquisition: You develop and manage paid advertising campaigns on channels such as Google Ads (Search, Shopping, YouTube), Meta Ads (Facebook, Instagram), and TikTok. You manage advertising budgets efficiently and continuously optimize for key KPIs such as ROAS (Return On Ad Spend) and CPA (Cost Per Acquisition). You experiment with new channels, audiences, and ad formats to accelerate our growth. You ensure seamless lead and conversion tracking with accurate tracking setups. Data Analysis & Reporting: You are the expert in analytics and other analysis tools. You translate data into concrete insights and action plans. You build and maintain dashboards (e.g., in Looker Studio) to monitor campaign performance and overall e-commerce health. You report regularly to management on results and proactively propose improvements. ------ Who We’re Looking For: You have at least 2–4 years of experience in a similar digital marketing role, preferably within an e-commerce or D2C environment. Data is your second language: You are analytically strong and make decisions based on numbers rather than gut feeling. You are familiar with the following tools: Meta Ads Manager, Google Ads, Analytics & Tag Manager, Google Looker Studio, Shopify, and Channable. You have a strong sales and growth mindset. You are commercially oriented, results-driven, and always think in terms of ROI. ------ Our Offer: A varied role at the world leader in music-based entertainment A passionate team within the music industry A dynamic environment that supports personal development A market-competitive salary with additional benefits An inspiring office located at Gare Maritime, Brussels ------ How to apply: If all of this excites you, please don’t hesitate to send your cover letter and CV to info.belgium@umusic.com ------ Working at Universal Music means that you accept our core values: fun, respect, teamwork, passionate about music and being open-minded.

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