Regional Sales Director, APAC

Regional Sales Director, APACLocation: Brussels, Belgium or a strategic hub within the APAC region We are Zetes (pronounced Zet-es). Our team of 1,300 employees work across 22 countries in EMEA delivering SAAS solutions optimizing our customers supply chains & innovating citizen identity across the world. Our work for our B2B customers keeps the goods we need moving, with precision traceability. Our work for our B2G customers ensures the delivery of a strong basis for legal identity to citizens in their home countries and creates safe movement for them between the countries they choose to travel to. We are proud to say that our work touches the lives of people all around the world.Follow us on LinkedIn and visit our website www.zetes.comWhat it feels like to be part of our teamOur diverse teams are empowered to challenge, create and innovate. At the core of our business is a spirit of endless possibilities. Our teams thrive in our agile environment where every person plays a critical role in the success of our business. With more than 40 years of experience, our company continues to see year-on-year growth. The clarity our leadership team provides ensures we each understand our purpose and direction. The energy of our team ensures that as we grow we remain dynamic and responsive to the opportunities that create success for our customers. Our people bring sustained passion for our work. We value every individual and every individual plays a key role in the Zetes team.The opportunityLinking the physical and the digital worlds is part of our DNA. Zetes People ID pioneered electronic ID cards with the Belgian eID in 2002 and has remained a key partner for Belgium Government ever since, also delivering ePassport’s, driving licenses, border solutions and trust services. Among other flagship references, Zetes implemented and manages ePassport’s and eVisa’s in Ivory Coast since 2008 and a comprehensive Border Control solution in Cabo Verde since 2019. Shaping the future of digital identity and in line with its Mobile ID solution, Zetes contributes to Belgium’s EU Digital Identity Wallet and operates the national Qualified Trust Service Provider in both Belgium (2020) and Estonia (2025). To achieve our ambition of becoming the global challenger in providing innovative identity-related services and solutions specifically tailored to the unique needs of governments, we are seeking a Regional Sales Director for the Asia Pacific region.Your roleYou will join a dynamic, flexible, and hands-on team that operates as a professional service provider. We believe in listening to government requirements and challenges before presenting customized proposals. In our team, there is no "me and them"—only "Us".As Regional Sales Director, you will be primarily responsible for the Asia Pacific (APAC) market, while remaining open to global opportunities.Your responsibilities include:Drive Strategy & Results: Define and present sales strategies to the VP International Sales and deliver on annual sales and margin targets.Lead the Sales Cycle: From early prospecting to contract signing, including tender supervision. Engage with key stakeholders—Ministers, government agencies, partners—to understand and address their needs. Internally, you are the owner of the cycle, you coordinate resources and write and/or review the relevant parts of our proposals.Create Synergy: Collaborate closely with Panasonic’s regional team to capitalize on their market presence and strengthen the positioning and reach of Zetes’ solutions.Market Intelligence: Represent Zetes at industry events and provide feedback to Product Managers to refine our solutions and competitive landscape.Support Continuous Improvement: Collaborate with the Project Management Office during execution and contribute to internal process enhancements.Your profileExperience: 10+ years in complex ICT solution selling to governments (B2G), ideally in Identity or Border Control Solutions.Mindset: Entrepreneurial, self-driven, and a true team player.Communication: Excellent communicator, fluent in English; additional APAC languages are a plus.Mobility: Willing to travel frequently to build networks and grow business in the region.Careers at ZetesWhen you join the Zetes team, we will help you to grow, thrive and elevate. We take the time to understand our employees as individuals and this means that we recognize what you are looking for from your career can differ at different stages of your life. Our people are with us for the long term and as such working for Zetes is about long term partnership. When it comes to career growth opportunities, our employees work spans multiple activities and outputs. Our all hands-on deck ethos will give you swathes of knowledge about our company and industry. Your role will provide you with a breadth of perspective that means your learning and growth opportunities will evolve as does our business. By being innovative, problem-solving and integrating viewpoints from across the organization, you will have the chance to explore and prove yourself in multiple spaces. The possibilities are limitless. By demonstrating real impact, with Zetes, you have the chance to make your career whatever you want it to be.Your rewardAlongside a competitive salary you will receive an excellent benefits package.Equal opportunitiesWe believe that the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds and experiences. We are proud of our culture where people from all walks of life can thrive, grow and elevate.Company informationZetes is led by Pierre Lambert, CEO and is part of the Panasonic Group of companies.