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Mantell Associates is partnered a with global leader in molecular and immunodiagnostics, who is seeking a Marketing Director to lead and elevate the company's commercial marketing strategy across Belgium and contribute to wider European growth initiatives.Reporting to senior commercial leadership, you will be responsible for shaping integrated marketing plans, driving brand positioning, and partnering with cross-functional teams to support market penetration of molecular and immunodiagnostic solutions.Marketing Director - Responsibilities:Define and lead the development of strategic marketing plans aligned with business objectives and market opportunities across molecular and immunodiagnostic segmentsBuild and manage high-impact marketing campaigns that drive awareness, demand generation, and product adoption among key customer groups (e.g., clinical laboratories, hospitals, and specialist clinics)Develop compelling product positioning, messaging, and value propositions tailored to target audiences, competitive landscapes, and healthcare trendsCollaborate with Sales, Medical Affairs, Product Management, Regulatory, and Commercial teams to ensure aligned market execution and customer engagementMonitor market dynamics, customer needs, and competitor activity to inform marketing strategy and tactical executionOversee digital marketing, content development, events, and communications to maximise reach and effectivenessTrack and analyse marketing performance metrics, ROI, and commercial impact to inform continuous improvement and decision-makingRepresent the organisation at industry conferences, scientific meetings, and customer forumsLead, mentor, and develop marketing team members to foster a culture of creativity, excellence, and executional disciplineMarketing Director - Requirements:Bachelor's degree or higher in Marketing, Life Sciences, Business Administration, or related field; advanced degree preferredProven experience (typically 8-12+ years) in marketing leadership roles within diagnostics, medical devices, or life sciences industriesDeep understanding of molecular diagnostics and immunodiagnostics markets, customer needs, and clinical workflowsStrong strategic thinking with track record of developing and executing integrated marketing plans that deliver measurable business resultsExcellent stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadershipExperience with digital marketing, demand generation, product launches, and analytics toolsCapacity to thrive in a dynamic, matrixed environment with a collaborative and entrepreneurial mindsetProficiency in English; knowledge of additional languages (e.g., French, Dutch) is a strong advantageMantell Associates is a specialist Pharmaceutical and Life Science headhunting firm. For more information on this opportunity, contact us at +44 (0)20 3854 7700.
