Segment Marketing Manager Technical
il y a 1 semaine
Position Job Title:
Segment Marketing Manager Technical Specialties, EMEA
BG and BU:
Amcor Flexibles Europe, Middle East & Africa
Function:
Marketing & Product Management
Sub-Function:
Segment Marketing
Location:
Amcor Flexibles Gent
Line Manager's Job Title:
Sales & Marketing Director
Contract Type:
permanent
JOB DIMENSIONS & SCOPE
Financial:
Annual revenue of approx. €300+M
Process:
leadership role with strong influencing and both strategic (long-term) and tactical (short-term) execution
Staff:
no direct reports
Scope & Geographical spread:
EMEA Tech Spec segment relevant to our evolving portfolio of products
MAJOR CHALLENGES & COMPLEXITIES
PRINCIPAL ACCOUNTABILITIES
Vertical Development:
manage the performance and profitable growth of specific market verticals
- Deliver the where to play and how to win strategy of Medical & Pharma market verticals with a 15 year financial goals.
- Define with R&D and Customers the Innovation Roadmap for vertical to secure its longterm business health
- Lead the internal alignment and implementation of those plans in the market
- Prioritize initiatives to meet financial and strategic marketing objectives
- Manage performance of the verticals on behalf of Marketing and the Healthcare BU
Healthcare BU Development:
execute marketing and business development activities supporting BU capabilities
- Be the "champion" for the Healthcare verticals recognized "expert" and "leader", set vertical direction and goals, manage the entire product life cycle from strategic planning to tactical activities, engaging all relevant stakeholders
- Manage the products and brands in the verticals, ensuring the best product mix to maximize financial performance (profitability and growth), balancing regional and site perspectives
- Work with all stakeholders across Europe to manage/allocate resources and activities to support vertical's marketing plans
- Lead a team of Sales and R&D and project manage the Pipeline of Opportunities, the delivery of Value Proposition and revenue impact.
Customer Development:
engage and build relationship with marketing peers at Customers
- Become the key point of contact for our Customer's Marketing team
- Define, manage and deliver Innovation Day meetings together with Customer's Marketing teams.
- Identify areas of further growth and decision making power of the Marketing function of our customers to support Value creation.
- Proactively evaluate Medica & Pharma vertical needs, competitive forces, disruptive / emerging technologies and offerings
- Acquire solid understanding of customers' current and future needs
- Work alongside sales and technical community to monitor latest industry and competitive products and programs
- Understanding competitive landscape, their strategy, activities and impact
- Share market analysis with relevant stakeholders on an ongoing basis (e.g. market size, growth/decline, competitor shares, competitor analysis, customer insight summaries).
- Recommend appropriate action course for Medical & Pharma verticals, align the team and translate decisions into actionable marketing plans
- Formal Qualifications and Experience
- 5 years marketing experience in an international matrix environment (B2B preferred)
- Demonstrated success with key marketing processes (e.g. strategic planning, competitive analysis, market research, new product development and launch, pricing strategies etc.)
- Product knowledge and previous experience of the Healthcare packaging industry and/or end market is a clear plus
- Proven track record in aligning and maintaining organizational focus on Customer, new product introductions and product portfolio management
- Fluent English. Additional European languages (e.g. German, French, Spanish) are highly recommended
- Education and Certifications
- Business/Marketing academic background
- Business School Graduate and or Master Degree with specialisation in Marketing, Finance or Supply Chain / Manufacturing
- Specific Skills and Abilities
- Demonstrated ability to thrive in a large, complex and evolving organization and to deliver against deadlines while managing multiple priorities in a dynamic and global environment
- Demonstrated hands on financial planning & business case acumen
- Outstanding negotiation skills
- Excellent influencing and presentation skills across wide range of audiences
- Navigates ambiguity; acts independently; creative problem solver
- Strong conceptual and analytical skills
- Strong general understanding of manufacturing / supply chain processes and practices
- Strong project management skills
- Strong customer orientation and comfortable dealing with in adverted situations and characters
- Strong multicultural team leadership skills, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationships
- Demonstrated experi
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