Product Marketing Specialist
Il y a 2 mois
**What's in it for you?**:
- The opportunity to be part of an international, well-established company, working closely together with colleagues from different European countries.
- A **key marketing role **having a big influence on the growth and distribution strategy of the product portfolio in **heating and cooling solutions**.
- **Career** development plan with attractive and individual opportunities to develop your talent and the possibility to expand the marketing department as the **Team Lead**.
- A pleasant working atmosphere, informal and casual.
**About the company**:
With more than 50 years of experience, selling to more than 120 countries around the world, our client is **one of the leaders in the heating and cooling sector**.
With a diverse network of production and R&D facilities, they deliver **innovative products **incorporating cutting-edge technologies that set the standard for air conditioners worldwide.
Protection of the **environment and sustainability** have always been central to the group’s activities.
They offer cooling, heating and refrigeration solutions for the challenges of our time.
**About the job**:
- As a
- **product marketing specialist**, you are the
- **main point of contact for all marketing activities in Belgium** regarding the entire product portfolio of our client, a major player in HVAC (heating, ventilation, air-conditioning) solutions. You are in charge of the development of your product assortment and all related marketing activities. You act independently and report directly to the Country Manager.
- As Product Marketing Manager with a
- **360° scope**, your key responsibilities include among others
- ** product management, trade marketing and communication activities**:
- Conduct regular market and SWOT analyses on the responsible product category, including competitor products, prices, distribution channels, and promotional activities.
- Plan and coordinate price setting activities in coordination with the Country Manager.
- Develop the business by creating the future product plan and by introducing new products to the markets. Closely work together with the key-customers, management, and the factory marketing/product planning team.
- Develop training content and materials for the assigned product range, for internal and external training implementation.
- Create and coordinate sales plan (by product category and distribution strategy), while keeping up-to-date with the market practice and trends.
- Create technical documentation, catalogues, price list, certifications & technical databases, and adapt centrally provided material to the local market.
- Support implementation all necessary marketing activities (eg. sell-out/sell-in campaigns, mass-media advertising activities, promotions, trade fairs, marketing materials, PR, mock-ups, and advertisement)
- Support the planning and organization of PR activities, local events, conferences, trips, fairs, and customer events. Where necessary in collaboration with PR agencies and external agencies.
- Bachelor or Master’s degree in marketing or equivalent education
- 3 to 5 years of relevant experience in a marketing position (brand management, product management, trade marketeer, category management)
- Strong communication and interpersonal skills
- You have an eye for details. Planning and organizing are natural skills.
- You are **entrepreneurial**, result and customer-driven, innovative and flexible. You are able to work autonomously.
- **Fluency in Dutch, French and English
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