Player Engagement Producer
il y a 1 mois
**Player Engagement Producer**
Remote
Permanent or Full-time Contractor
Competitive package
**About MBG Digital**:
MBG Digital is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.
MBG Digital is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.
We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.
We are excited to be on the hunt for a talented and motivated individual to join our team as a Player Engagement Producer who will develop and implement player engagement strategies to enhance conversion, retention and lifetime value. You will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives
**Responsibilities**:
- Take ownership of one or multiple brands in our portfolio and become hyper-familiar with the brand strategy, vision and direction
- Become an integral part of the larger E&E team and align with the other Engagement Producers for shared or specific engagement efforts
- Provide guidance, mentorship, and performance management for the Player Experience Coordinators in your team
- Develop and implement comprehensive player engagement strategies to enhance conversion, player retention and lifetime value
- Develop and manage gamification initiatives like missions, challenges, and leaderboards to boost player engagement
- Design and implement loyalty and rewards programs that incentivise community engagement, frequent play and higher deposit / wagering
- Align with our analysis team to identify key player segments and tailor engagement strategies accordingly
- Set up and optimize real-time, triggered, and automated communication workflows to engage players at all stages of their journey, focussing on delivering a 1 to 1 experience
- Leverage data analytics tools to personalize messages and offers, ensuring relevance and timeliness for each player
- Monitor and analyze the performance of communication campaigns, making data-driven adjustments as needed
- Oversee play-to-earn programs and custom shops that provide players with tangible rewards for their continued engagement
- Leverage the power of the cryptocurrency market and create campaigns and strategies which unite the world of crypto with that of online casinos
- Track and analyze KPIs related to player engagement, such as session time, play frequency, mission completion rates, average deposit value, NGR, and cross-sell performance
- Drive market and competitor analyses to continuously adapt, innovate and iterate on your own products and gamification trends
- Work closely with acquisition, campaign management, social, community, brand, monetisation, BI, and product to ensure seamless implementation of engagement strategies.
- Collaborate with casino and sportsbook managers to drive cross-sell opportunities and enhance the overall player experience
- Adopt a creativity first approach without the fear of failure. Learn from failure and continuously adapt and improve
**Requirements**:
- Extensive Player Engagement Strategy Development: Proven track record in developing and executing successful player engagement strategies within the online casino or gaming industry, focusing on retention and increasing player lifetime value.
- Proficiency in Real-Time and Automated Communications: Significant experience in setting up, managing, and optimizing real-time, triggered, and automated communication workflows that enhance player interactions and drive engagement.
- Data-Driven Decision Making: Hands-on experience with data analytics to track and interpret KPIs, enabling data-driven adjustments and optimisations to engagement strategies.
- Cross-Functional Collaboration: Experience working collaboratively with acquisition, brand, BI, monetisation, product, and tech teams to ensure the successful implementation of engagement initiatives and seamless integration with the casino's website and systems.
- Experience with Marketing Automation Platforms: Proficiency in using marketing automation tools to design, implement, and optimize real-time, triggered, and automated communication workflows.
- Experience with Data Analytics and Personalization: Strong ability to analyze player data using tools like Google Analytics, Tableau, or Power BI to derive insights and personalize engagemen
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