Ed Tech Content Manager
il y a 2 jours
Koochooloo is a new launched Edtech company in Brussels, is seeking a few temporary to hire Content Development Associates to join our fun and growing team. In this role, you will create a broad range of content that engage with our key audiences: educators, parents, and students. We're looking for someone who is a strong writer and communicator, creative, organized, proactive, and passionate about our mission to impact education.
**WE ARE DRIVEN BY OUR COMMUNITY**
Our students, teachers, and parents come from all walks of life and so do we. We are fun, diverse, quirky people that come from a variety of backgrounds. Our team includes people from academia and from high tech companies and tiny startups. We hire great people from diverse backgrounds and experiences, not just because it’s the right thing to do, but because it makes our company stronger. Valuing diversity, equity and inclusion is necessary for us to actualize our mission and truly impact the communities we serve. We believe that the best way to provide impactful education is to create a diverse team of people from different backgrounds, races, religions, genders, sexual orientations, ages, and experiences. We’re a hardworking team that’s passionate about helping learners and teachers around the globe We strive to be world class in investing in our people and commit to developing you as a professional.
**The role**:
We’re looking for an experienced SEO and content specialist to play a leading role in helping Koochooloo find, retain, and engage with learners, teachers, and district administrators. As a SEO specialist, you understand the importance of technical SEO and content to expand our user base and are experienced enough to identify strategic opportunities to grow organic traffic, help our users move through the funnel, and identify and advocate for the most impactful features and projects to meet key business objectives. You’ll work collaboratively with our global remote team as well as the team in the ground in Brussels.
If you’re looking for the opportunity to grow as a content developer through creating strategies and initiatives to help us reach historically under resourced learners, we'd love to hear from you. Even if you don’t check every box (no one does), we encourage you to apply
**What you'll do**:
- Combining your knowledge of our audiences and their interests and your deep understanding of our product and services, build compelling business cases for product enhancements and recommend content and marketing campaigns that connect with audiences in meaningful ways.
- Develop growth recommendations to answer key questions the company has about our users and the funnel with a strong focus on increasing product registrations, engagement, and retention.
- Manage key conversion points in the marketing funnel, including landing pages and website calls-to-action (CTAs). Continually measure and optimize the performance of these conversion assets.
- Keep pace with SEO, search engine, social media and digital marketing industry trends and developments.
**What you bring**:
- 2+ years in a content marketing role, curriculum design or SEO preferred.
- Experience with creating actionable insights using a variety of analytics tools including Google Analytics.
- Solid organizational skills and ability to effectively stay on top of several projects at once while working independently to yield high results.
- Experience working with popular SEO tools (STAT, Ahrefs, Sitebulb, Google Search Console, etc.) or a willingness to learn these tools.
- Ability to think creatively, and identify and resolve problems.
- Experience thinking analytically and strategically about issues and influencing stakeholders and teams.
- Excellent written and verbal communication skills to inform, persuade, and hold attention.
**Nice to Haves**:
- Experience with international SEO
- Experience working in the education field or deep empathy for K-6 educators
- Passion for Koochooloo's mission, product, and community.
- Knowledge of HTML and Wordpress & CMS
**About the team**:
Each member of our remote team has a lot of impact and makes huge contributions. We come from a wide variety of backgrounds from kindergarten teachers to Fulbright scholars. Team members have worked in marketing, nonprofit organizations, and other startups. Half of the team is based in New York and the other half is distributed across the globe from Belgium to the Philippines we operate in a creative distributed-friendly way.
**OUR COMPANY VALUES**
**Live & breathe learners**
We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners and educators.
**Take a stand**
As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to movi
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