Trade Marketing Executive Middle East
il y a 4 semaines
Seniority Level: Associate
Ownership
Trade Marketing Executive Middle East
Description:
Join the rocket ship of the Expansion Team to lead the delivery of the local Trade Marketing Game Plan, strategy and executions for growth of our brands and business in the Middle East, based in Dubai.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together. Cheers to dreaming big
Responsibilities/Activities:
- Full ownership of local trade Operating & Game Plan, leading strategic direction, development and best-in-class execution of brand activations for both On & Off Trade channels.
- Close collaboration with Sales, Brand, Brand Content Deployment, Category Management and other company departments to ensure a coordinated approach to trade marketing campaigns.
- Ensure plans align with company and brand objectives in collaboration with customers to grow ABI share and volume.
- Support the sales team nurturing relations with customers and understanding key account needs. Ensure strong sell in and relevance of our activation plans, including regular trade visits to be in the market and at the POC.
- Track and manage costs to guarantee delivery of the game plan within the budget and set KPIs to ensure measurement and impact of activations to drive business results.
- Develop commercial plans for Global Brands and Local Jewels by adapting toolkits to channel implementation. Ensure all customer brand activations reflect brand values / Visual Brand Identity / Core Creative Idea and strategies while aligning with account goals.
- Strong project management of key projects such as the launch of innovations in the markets, including full execution from timelines, KPI setting and budget management.
- Work closely on procurement, stock management and delivery of POCM and ensure best practise implementation with the sales team and customers.
- Responsible for guaranteeing brand consistency through execution, by:
- Developing and providing the right POCM and necessary tools for Perfect Execution
- Targeting the right channels in alignment with Sales Objectives and Shared KPIs
- Training wholesaler/Sales Reps (internal and external)
Qualifications, Skills & Experience:
- University Degree (or equivalent).
- Minimum 1 year experience in an FMCG business in the local market preferred.
- Project Management experience.
- Brand, Trade Marketing or Category Management experience preferred.
- Proven knowledge of our business or clear aptitude to learn.
- Strong interpersonal and communication skills with proven ability to influence and manage stakeholders.
- An ability to think strategically and act like an owner. Be fast moving, driven and independent.
- Agility and willingness to adapt to a changing environment.
- Fluent English (Speaking, reading and writing).
- Located in Dubai and able to travel to other markets within the scope.
What can expect from us:
- Opportunity to demonstrate ownership and leadership skills with visibility to key stakeholders in Zone and BU level. Real change to lead and execute plans across touchpoints and customers/channel types.
- Dynamic, fast moving and asset light team, based in the magnificent city of Dubai.
- Part of a small but growth-driven team, focussed on delivering results and dreaming big.
- New ideas are encouraged, welcomed and always listened to - particularly in the fast paced environment of Expansion Countries.
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